The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude)
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Top Comments (10)
Building immediately can be more expensive.... Skipping design doesn’t make you faster — it just moves the design mistakes to production.
I love these podcasts and have been learning a lot, but the one thing I think everyone needs to keep in mind is… who these people are working for and what mindset they’re promoting to ensure profit is maximized at the place they work for. Not saying it’s evil just saying it’s a truth whether you work for Anthropic or Figma.
Tools die, design don't. Soo keep studying art, design and history people. Don't buy the dip
From my experience, there’s no single “Design process.” Every company I’ve worked at had a different version, shaped by culture, product maturity, and whether it was B2B / B2C. The process should evolve with the environment, not be treated as sacred or declared dead. When I teach UX design, I still focus on the fundamentals. Years ago, my colleagues and I were sketching wireframes with pencil, long before Figma or LLMs. The core process guided us then, and it still does today. Tools change. Culture changes. Human behavior evolves — from the day we invented the hammer, to electricity, to the PC, to the internet, and now AI. But the need to understand problems, people, and decisions remains constant. The process isn’t dead. It adapts.
My favorite part of the interview is the discussion of which kind of design hires are the most appealing and interesting, the answer basically boiling down to "The ones that are super good at everything and are also engineers"
as a designer who enjoys actually going through the process of research, ideation and mocking up, it makes me wonder why so many designers are so happy about that process being eaten up by ai... just me?
"We don't have time anymore" - proceeds to talk about her day where she's chilling and watching developers "design".
Early web (1995–2005): Anyone could make a website → chaotic UX everywhere, Mobile app boom (2008–2013): Thousands of poorly structured apps → design systems emerge. Startup MVP culture (2010s) “Move fast” → many messy products → stronger UX maturity later. To me, Claude is just triggering a new acceleration phase.
"Design process is dead" - goes on to explain that the design process is not dead, its "surprise surprise" evolving, like it has been doing for decades. Fails to mention anything meaningful about market strategy and need segmentation - the cornerstone of any design process.
In a world where products increasingly flood the market, there’s little room for a second first impression. This isn’t new. Founders have always wanted speed. Discovery has always looked like friction. But experienced product designers know three things matter: why this is a real problem, how we know it’s real, and how we’ll know we solved it. In strong teams, discovery isn’t the bottleneck. Development constraints and team maturity usually are. The real risk is the solution-first trap — shipping fast without validating that the problem is worth solving. As the cost of building drops toward zero, the moat isn’t speed. It’s rigor.
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Top Comments (10)
Building immediately can be more expensive.... Skipping design doesn’t make you faster — it just moves the design mistakes to production.
I love these podcasts and have been learning a lot, but the one thing I think everyone needs to keep in mind is… who these people are working for and what mindset they’re promoting to ensure profit is maximized at the place they work for. Not saying it’s evil just saying it’s a truth whether you work for Anthropic or Figma.
Tools die, design don't. Soo keep studying art, design and history people. Don't buy the dip
From my experience, there’s no single “Design process.” Every company I’ve worked at had a different version, shaped by culture, product maturity, and whether it was B2B / B2C. The process should evolve with the environment, not be treated as sacred or declared dead. When I teach UX design, I still focus on the fundamentals. Years ago, my colleagues and I were sketching wireframes with pencil, long before Figma or LLMs. The core process guided us then, and it still does today. Tools change. Culture changes. Human behavior evolves — from the day we invented the hammer, to electricity, to the PC, to the internet, and now AI. But the need to understand problems, people, and decisions remains constant. The process isn’t dead. It adapts.
My favorite part of the interview is the discussion of which kind of design hires are the most appealing and interesting, the answer basically boiling down to "The ones that are super good at everything and are also engineers"
as a designer who enjoys actually going through the process of research, ideation and mocking up, it makes me wonder why so many designers are so happy about that process being eaten up by ai... just me?
"We don't have time anymore" - proceeds to talk about her day where she's chilling and watching developers "design".
Early web (1995–2005): Anyone could make a website → chaotic UX everywhere, Mobile app boom (2008–2013): Thousands of poorly structured apps → design systems emerge. Startup MVP culture (2010s) “Move fast” → many messy products → stronger UX maturity later. To me, Claude is just triggering a new acceleration phase.
"Design process is dead" - goes on to explain that the design process is not dead, its "surprise surprise" evolving, like it has been doing for decades. Fails to mention anything meaningful about market strategy and need segmentation - the cornerstone of any design process.
In a world where products increasingly flood the market, there’s little room for a second first impression. This isn’t new. Founders have always wanted speed. Discovery has always looked like friction. But experienced product designers know three things matter: why this is a real problem, how we know it’s real, and how we’ll know we solved it. In strong teams, discovery isn’t the bottleneck. Development constraints and team maturity usually are. The real risk is the solution-first trap — shipping fast without validating that the problem is worth solving. As the cost of building drops toward zero, the moat isn’t speed. It’s rigor.