$30B Founder: SEO is Dead.. Do This Instead
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Mastering Marketing Evolution: From SEO to AEO for AI Domination
Learn the playbook for ranking in ChatGPT by applying proven decade-old strategies adapted for artificial intelligence search engines. Dharmesh Shah reveals how to master the emerging discipline of Answer Engine Optimization (AEO) to capture discovery traffic now.
Short Summary
- Capture market share by deliberately creating industry terminology, as HubSpot did with "Inbound Marketing."
- Prioritize massive, consistent execution ("intensity") over finding the single perfect strategic move.
- Adapt immediately for AEO: AI search is leading to a 20–40% decline in traditional organic SEO traffic.
- Structure content precisely as Q&A to reduce friction for AI summarization and gain direct citations.
This episode explores the successful history of category creation, starting with HubSpot’s pioneering of Inbound Marketing, to understand the tectonic shift occurring in search behavior. We extract actionable guidance on optimizing your content for Answer Engines (AEO) to ensure your business gets discovered when users bypass traditional Google search for direct LLM answers.
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Top Comments (10)
Dharmesh videos do not need title. Just drop a video title “Dharmesh” and we still listen to him
*Want to rank #1 in ChatGPT? Get the Prompt Library:* https://clickhubspot.com/dhs
Hold on. There's a second page to Google search 🤔
he's 100% correct about vibe coding. If you don't know what you're doing and it anything non-trivial you'll box yourself into a corner. Fantastic tool in the right hands.
Dance like no-one is watching, build like everyone is waiting.
Even the watch strap is orange !! Dharmesh !
Dharmesh + long form = instant click
(FEEDBACK FOR TEAM) this was more host talking and less guest talking. Need more of guest videos.
Dude, if Dharmesh ever started working out, he'd become an absolute legend in fitness in no time. Dharmesh's Sam Sulek arc would be legendary.
Darmesh goating "we never put HubSpot in any event or media names especially during conferences" and as in hearing this I am reading a watermark in bottom right of video saying " ... HubSpot Media" hahahahaha
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Top Comments (10)
Dharmesh videos do not need title. Just drop a video title “Dharmesh” and we still listen to him
*Want to rank #1 in ChatGPT? Get the Prompt Library:* https://clickhubspot.com/dhs
Hold on. There's a second page to Google search 🤔
he's 100% correct about vibe coding. If you don't know what you're doing and it anything non-trivial you'll box yourself into a corner. Fantastic tool in the right hands.
Dance like no-one is watching, build like everyone is waiting.
Even the watch strap is orange !! Dharmesh !
Dharmesh + long form = instant click
(FEEDBACK FOR TEAM) this was more host talking and less guest talking. Need more of guest videos.
Dude, if Dharmesh ever started working out, he'd become an absolute legend in fitness in no time. Dharmesh's Sam Sulek arc would be legendary.
Darmesh goating "we never put HubSpot in any event or media names especially during conferences" and as in hearing this I am reading a watermark in bottom right of video saying " ... HubSpot Media" hahahahaha