This guy named BlackBerry, Febreze and Swiffer, here’s his exact 3-step naming formula

*Get Sam & Shaan's pro-level biz resource vault (free):* https://clickhubspot.com/gcv Episode 805: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to the branding genius behind BlackBerry, Sonos, Vercel and Swiffer about how to create a billion-dollar brand name. — Show Notes: (0:00) Nothing will be used more than your name (2:01) Windsurf (3:50) Swiffer (10:06) Naming game: Fiber startup (17:14) quantity leads to quality (29:46) Problem solving propositions (32:40) Power letters (35:04) How Sam names a company (40:48) Rate this brand (1-10) (47:50) Blackberry (48:24) When to change a name (50:47) Presidential slogans (51:43) Recommended reading (53:39) How David thinks about AI — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /