These Top 5 ad agencies have NEVER spent a penny on #RolandMartinUnfilered, Black Star Network
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Black Media Exclusion: Analyzing the Industry's 'Black Tax' and Advertising Blockade
Understand the systemic 'Black Tax' leading media companies to survive rather than thrive, and learn the collective actions required to secure fair advertising revenue.
Short Summary
- Black-owned media outlets often receive DEI/community relations dollars instead of true advertising revenue meant for growth.
- Historical data shows major ad agencies undervalue Black consumer audiences by 60-65% compared to white audiences (the "Black Tax").
- The segment issues a direct ultimatum to the top five global ad holding companies regarding their 2026 budgets.
- The audience must act collectively—through spending pressure and direct financial support—to ensure the survival and scaling of Black-owned platforms.
This discussion breaks down how media organizations are intentionally frozen out of growth capital by major advertising conglomerates. It provides specific historical data points proving valuation bias and outlines the necessary economic shift required from the audience to fundamentally change industry practices.
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Top Comments (10)
Thank you Roland. With the information you share , your views should be well into the millions. Sometimes I think some of our people look for reasons to bat for the other side. Using cowardly excuses to not support us. I will continue to support black owned media . Especially truth tellers like Roland.
Our collective power can change the game overnight. Literally
We are listening Mr. Martin because I have learned a great deal from you
Roland... I was a long term cable tv executive, its amazing how they played our people over the years and still do, you are spot on... omg!!! I'm going to feature (on my podcast) the bs in that industry I personally experienced over the 40 years being involved... Keep up the awesome work my good brother... I'm praying for you
Send money people so he can keep us informed. We must move to help each other. I’m retired and on a fixed income but I still send money when I can.
I just joined as a member. Y’all get on board, join Roland. We need more black independent news out here.
Congratulations on hitting the top 100 youtube podcasts several times since it started.
We need to support our black podcast, black businesses and demand advertising for our black businesses! Thank you Mr Roland
Roland I wish they would have gave you $10 million because you are one of the few truthful networks that black men that are not ashamed of who they are can listen to.💯
UNITY, no more me, myself and I go and study the strategy of the civil rights movement 👌🏾
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Top Comments (10)
Thank you Roland. With the information you share , your views should be well into the millions. Sometimes I think some of our people look for reasons to bat for the other side. Using cowardly excuses to not support us. I will continue to support black owned media . Especially truth tellers like Roland.
Our collective power can change the game overnight. Literally
We are listening Mr. Martin because I have learned a great deal from you
Roland... I was a long term cable tv executive, its amazing how they played our people over the years and still do, you are spot on... omg!!! I'm going to feature (on my podcast) the bs in that industry I personally experienced over the 40 years being involved... Keep up the awesome work my good brother... I'm praying for you
Send money people so he can keep us informed. We must move to help each other. I’m retired and on a fixed income but I still send money when I can.
I just joined as a member. Y’all get on board, join Roland. We need more black independent news out here.
Congratulations on hitting the top 100 youtube podcasts several times since it started.
We need to support our black podcast, black businesses and demand advertising for our black businesses! Thank you Mr Roland
Roland I wish they would have gave you $10 million because you are one of the few truthful networks that black men that are not ashamed of who they are can listen to.💯
UNITY, no more me, myself and I go and study the strategy of the civil rights movement 👌🏾