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From $0 to $9M: How an Immigrant Turned Failure Into Fortune | Jenny Lei, Freja

2025-04-28 People & Blogs
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Silicon Valley Girl
Silicon Valley Girl
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📌 Transform your customer database into consistent sales. Get 30% off your first 3 months with code SVGIRL30: https://your.omnisend.com/SVGirl Unlock the incredible story of Jenny Lei, founder of Freja New York ― a vegan leather handbag brand that has taken the fashion world by storm. After arriving in the U.S. without a passport, Jenny was driven to build her own business as the only way to stay in America. What began in 2020 with just 300 bags has grown into a multimillion-dollar company's. Today, her bags are adored by top influencers like Hailey Bieber, Matilda Djerf, and Katie Holmes. Tune in for a conversation that will change the way you see setbacks-and success. Links: 📩 Follow my Newsletter: https://siliconvalleygirl.beehiiv.com/subscribe 🔗 My Instagram: https://www.instagram.com/siliconvalleygirl/ 📌 My Companies & Products: https://Marinamogilko.co 📹 Video brainstorming, research, and project planning - all in one place - https://partner.spotterstudio.com/ideas-with-marina 💻 Resources that helps my team and me grow the business: - Email & SMS Marketing Automation - https://your.omnisend.com/marina - AI app to work with docs and PFDs - https://www.chatpdf.com/?via=marina 📱Develop your YouTube with AI apps: - AI tool to edit videos in a minutes https://get.descript.com/fa2pjk0ylj0d - Boost your view and subscribers on YouTube - https://vidiq.com/marina - #1 AI video clipping tool - https://www.opus.pro/?via=7925d2 💰 Investment Apps: - Top credit cards for free flights, hotels, and cash-back - https://www.cardonomics.com/i/marina - Intuitive platform for stocks, options, and ETFs - https://a.webull.com/Tfjov8wp37ijU849f8 ⭐ Download my English language workbook - https://bit.ly/3hH7xFm Timestamps: 0:00 Teaser 0:30 "You have to fish where the fish are" 2:15 How the business idea was born 3:13 Didn’t want to leave the USA 4:18 "I didn’t have a marketing strategy" 7:00 "At first, I had only 3 sales a month" 9:33 THIS is more important than targeting 13:28 $9M a year. How? 15:45 Сustomers don’t want to be sold to 18:44 Women’s entrepreneurship charity 20:27 How Hailey Bieber influenced sales 21:53 Anna Delvey: Marketing or coincidence? 22:35 Tips for creators 23:49 "If I get canceled, so does my company" 25:03 "I want to build a legacy brand" 27:07 Jenny’s (and Kate Middleton’s) favorite brand 28:37 The mindset shift you need right NOW This video is sponsored by Omnisend. I use affiliate links whenever possible (if you purchase items listed above using my affiliate links, I will get a bonus). #podcast #freja #siliconvalleygirl

Top Comments (10)

@jenna8445 2025-05-19

It’s kinda wild how future woman CEOs are only scratching the surface and don’t take the time to read Girl Boss Hustle: Earn 10k from home. Get out of the rabbit hole.

162
@tw8725 2025-05-09

Having a family business to support you makes all the differences. It already saves you from tons of mistakes or hassles.

45
@Angelita_Liu 2025-05-07

She has a family business of handbags in china… so smart to capitalize on those networks and resources to make her own brand in US 🎉🎉

44 2 replies
@twinklegalaxy_STL 2025-05-07

I love what she said about going fishing where there are a lot of fish. So true. If you are in a market where there're no competitors, it actually means that that market has no potential. How do I know? I worked briefly for a company which is the one and only player and it was tough AF to make money. So inspiring, Jenny!

21
@audreychou5498 2025-06-29

Not sure if it’s just me, but I do feel like she’s not willing to share some of her real tips that made the differences and just used “I don’t know” to skip it

9 1 replies
@DebyPatato 2025-04-28

She's great, her mindset is so cool

5 1 replies
@SiliconValleyGirl 2025-04-28

📌 Transform your customer database into consistent sales. Get 30% off your first 3 months with code SVGIRL30: https://your.omnisend.com/SVGirl

5 1 replies
@keiravi 2025-04-29

Oh wow, thank you.❤ Always wanted to hear Jenny Lei’s story with a good interviewer

3 1 replies
@festuseguavoen5678 2025-05-31

This discussion is on a different level. Breaking down her story is so inspiring. I can very well relate to her story. She is a good story teller too

1 1 replies
@dariaishkova7804 2025-09-11

This story is so inspiring, thank you!!!

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