The Future of App Design is Invisible

Super interesting concept and something I have been thinking deeply about. 2 things: browsing is sometimes inherently part of the experience e.g. browsing for clothes, people enjoy it subconsciously. Also when its tied to identity, the agency of finding something yourself is paramount to perceived value. Secondly, friction is very important. Micro commitments, memory and meaning are all damaged or removed in frictionless UX. Useful friction can actually improve user experience if done correctly. It's problematic to think speed is more important than experience. Thoughts?

I'm grateful you went over this matrix 6:42 because my first thought was "this definitely doesn't apply to every product".

Great perspective. Designing for outcomes instead of screens feels like the real shift of the AI era.

This way of "browsing" makes a big assumption that users even know what to search for, or how to even prompt/phrase their searches correctly. 90% of my browsing is following links to new pages I never thought to look for in the first place. This way of browsing is just going to dumb down users and hide information even more, but maybe that's the goal.

Users will still need mechanical interfaces and complex UIs, just like how we are still typing on mechanical keyboards instead of only touch screens and how a UI button is still better than asking AI to press the invisible button (doing the action)

Nice video

INCREDIBLE insights! Every video I watch from you reignites my interest in my own projects. I'm always thinking: What can I do to implement this. Thanks for keeping my work life fun haha!

not everyone is language thinker. many of us are visual thinker. we need a button to be there. Whenever I come across an app with just textbox for entering prompt, I just quit.

Do we have any free consultancy for student designers?? Much needed

He's back baby!