The hidden pattern behind successful products | Mark Pincus (FarmVille, Words with Friends, & more)

Mark Pincus founded Zynga—the company behind Words With Friends, FarmVille, and Zynga Poker—and has arguably created more hit consumer products than anyone in history. At Zynga, eight of 10 major game launches became massive hits, reaching over a billion players. Over the past five years, Mark has been synthesizing everything he’s learned about building successful consumer products and turning it into a book, Life at the Speed of Play, which comes out on June 23. This is the first interview he’s done about the book. *In our in-depth conversation, we discuss:* 1. His “Proven, Better, New” framework: copy what’s proven, make it better so that 10 out of 10 people say “f*ck yes, I’ll use this”—then add something new 2. Why being less ambitious is the path to the most ambitious ideas 3. His rule of thumb that your instincts are right 95% of the time, but your ideas are wrong 75% of the time 4. “Kill hope before hope kills you” 5. How to raise kids in the age of AI *Brought to you by:* WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and more: https://workos.com/lenny Vanta—Automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny *Episode transcript:* https://www.lennysnewsletter.com/p/the-common-pattern-behind-successful *Archive of all Lenny's Podcast transcripts:* https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0 *Where to find Mark Pincus:* • X: https://x.com/markpinc • LinkedIn: https://www.linkedin.com/in/markpincus • Website: https://www.lifeatthespeedofplay.com *Where to find Lenny:* • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ *In this episode, we cover:* (00:00) Introduction to Mark Pincus (02:46) The Proven Better New framework overview (07:29) Earning the right to innovate (08:30) What “better” really means (12:03) Quick summary of the framework (12:40) Examples of the framework in action (13:30) How to use proven correctly on your platform (15:13) The moral arbitrage of copying (23:55) Be less ambitious (28:25) The Bolt.new story and staying humble (33:15) Kill hope before hope kills you (37:00) Using AI as a failure machine (40:08) Why Zynga’s games succeeded (it wasn’t virality) (48:36) The future of consumer social apps (57:05) How to know if your product is a B+ (1:01:25) Distribution in the age of AI (1:15:39) Make everyone a CEO (1:18:18) Stay close to the metal (1:21:35) Why Mark says micromanagement is beautiful (1:23:35) The expert witness (1:25:05) The number one job of a CEO is to be right (1:26:35) What Mark is teaching his five kids (1:35:14) Mark’s “why” (1:37:08) Mark’s new book: Life at The Speed of Play *Referenced:* • Tribe.net: https://en.wikipedia.org/wiki/Tribe.net • Zynga: https://www.zynga.com • Sid Meier: https://en.wikipedia.org/wiki/Sid_Meier • Electronic Arts: https://www.ea.com • CityVille: https://en.wikipedia.org/wiki/CityVille • Words With Friends: https://wordswithfriends.com/ • Scrabble: https://playscrabble.com • Reddit: https://www.reddit.com • TED Radio Hour, MIT Media Lab founder, 1984 TED talk.: https://www.ted.com/talks/nicholas_negroponte_5_predictions_from_1984 • Peter Thiel on LinkedIn: https://www.linkedin.com/in/peterthiel • FarmVille: https://en.wikipedia.org/wiki/FarmVille • Craig Newmark: https://en.wikipedia.org/wiki/Craig_Newmark • How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor): https://www.lennysnewsletter.com/p/how-to-consistently-go-viral-nikita-bier • Angry Birds: https://www.angrybirds.com/ • OMGPop: https://en.wikipedia.org/wiki/OMGPop • Draw Something: https://en.wikipedia.org/wiki/Draw_Something • Slack founder: Mental models for building products people love ft. Stewart Butterfield: https://www.lennysnewsletter.com/p/slack-founder-stewart-butterfield • Brian Chesky’s new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach • Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan • Brian Armstrong on LinkedIn: https://www.linkedin.com/in/barmstrong • Jason Citron on X: https://x.com/jasoncitron • Stanislav Vishnevskiy on LinkedIn: https://www.linkedin.com/in/svishnevskiy • Jeff Bezos on X: https://x.com/JeffBezos • Andy Jassy on X: https://x.com/ajassy • Niantic: https://nianticlabs.com • Pokémon Go: https://pokemongo.com • Bing Gordon on LinkedIn: https://www.linkedin.com/in/binggordon *Recommended book:* • Life at the Speed of Play: Launch Products People Love!: https://www.amazon.com/Life-Speed-Play-Launch-Products/dp/0063352575/ref=tmm_hrd_swatch_0 _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email [email protected]._ Lenny may be an investor in the companies discussed.