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Target Fast Boycott Chaos Explained. Roland Breaks Down The Jamal Bryant Confusion.

2026-03-14 News & Politics
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Roland S. Martin
Roland S. Martin
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Description

Roland Martin explains how Jamal Bryant’s announcement about ending the Target fast sparked widespread confusion about whether the broader Target boycott was over. Confusion erupted across social media after Jamal Bryant announced the end of the Target fast, with many people believing the entire Target boycott had been called off. Roland Martin breaks down exactly what Bryant said, how media coverage blurred the distinction between the fast and the boycott, and why the mixed messaging created backlash within the movement. The discussion clarifies that the fast Bryant initiated during Lent is separate from the broader boycott that organizers say is still ongoing. Martin also explains how miscommunication between leaders and media framing fueled the controversy and left many supporters unsure about the next steps. We’ve launched our official Telegram channel. Follow for the latest videos from #RolandMartinUnfiltered & Black Star Network. No algorithms. Just updates. 👉🏾 t.me/blackstarnetwork Join this channel to get access to perks: https://www.youtube.com/channel/UCjXB7nX8bL2U2sje8d212Yw/join Support #RolandMartinUnfiltered and #BlackStarNetwork 👉🏾 Use Cash App by visiting Stripe https://buy.stripe.com/7sI3ccgYyfSQ8y45kl 👉🏾 PayPal ☛ https://www.paypal.me/rmartinunfiltered Venmo ☛https://venmo.com/rmunfiltered Zelle ☛ [email protected] Annual or monthly recurring #BringTheFunk Fan Club membership via paypal ☛ https://rolandsmartin.com/rmu-paypal/ Download the #BlackStarNetwork app on iOS, AppleTV, Android, Android TV, Roku, FireTV, SamsungTV and XBox 👉🏾 http://www.blackstarnetwork.com #RolandMartinUnfiltered and the #BlackStarNetwork are news reporting platforms covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

Top Comments (10)

@KarlaDiaz-b7z 2026-03-14

We will continue the Target boycott. Nothing has changed at Target.

304 12 replies
@MimiB1974 2026-03-14

There’s no confusion…Did target restore DEI? Apologize? Concede? No? Boycott still on

275 14 replies
@reneeterrell2539 2026-03-14

I have gotten use to not going in Target

251 9 replies
@JohannaBright26pdrp 2026-03-14

Im still not shopping at or online with Target. They are canceled

189 2 replies
@joanb. 2026-03-14

I wasn't fasting I am still boycotting

188 6 replies
@ourjustice 2026-03-14

I would have preferred he had a conversation with the boycott organizers to avoid any confusion.

167 12 replies
@loritaveal5089 2026-03-14

Pastor Bryant speaks for a living he knows exactly how to get a message across. If that’s what he meant then he would’ve been clear about it upfront. He single-handedly tried to make a decision for the entire black community and expected everyone to follow his lead when he actually knew better. Without that public apology, this is a forever boycott.

121 5 replies
@tiffanifloyd1552 2026-03-14

Oh, please! Let's not mince words. The presser never should have happened!!

98 6 replies
@tonyasnow2712 2026-03-14

Happy Saturday My Black people ❤

66 5 replies
@lastshallbefirst5516 2026-03-15

They wanna beg for us to stop the boycott in private, but they don’t wanna apologize publicly..? Sorry,, Target, you failed.

35

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