A Ranger-Sized EV Is the Future of Ford Trucks? CarCast + Edmunds Podcast
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Top Comments (10)
If the Ford Ranger, the Ford Maverick Hybrid and the new Ford EV truck are all going to cost around $30K, what would it take for you to choose the EV?
The dealer experience is crucial for EV adoption. My local Ford dealership has not embraced or encouraged it. Perhaps legacy automakers need to start fresh by completely spinning off EV sales and service from their traditional dealership networks.
You just got one thing wrong. The build is going to be in Louisville, Kentucky. Not Detroit. That's the plant they shut and ended production of the Escape and Corsair to retool for the Universal EV Production System.
Very interesting conversation. Thanks for doing this
When you make the topic and coversations this interesting the podcasts can stay this long 😊
At this point in history you have to design the vehicle for the batteries that are available and hope energy density catches up later to solve for range. The important thing is to be able to make a software defined vehicle that can be adapted to new types of batteries that is efficient and cheap to build. Batteries will catch up in both density and affordability.
21:33 downside to the blue oval app for charging is if you have a membership with a charging provider like Tesla or EA, the blue oval still charges you full price.
My fleet is all EV, currently using vehicles with ranges between 256 and 440 miles. In my experience, most consumers are looking for a practical vehicle with over 300 miles of range at a $30,000 price point, rather than a compact car like the Bolt. Regarding towing, range issues won't be solved by aerodynamics alone; real-world towing requires significant energy capacity or more efficient motors. While aero helps with low-drag trailers, larger, less aerodynamic loads inevitably consume energy rapidly. I believe manufacturers need to prioritize these range and energy density realities to truly succeed in the truck market.
TVs are an even better example of cost reduction than solid state storage. Large flat panels were once considered almost impossible to make with decent yield at scale. Everyone was saying they would never be affordable and anything greater than HD could not be achieved. Now you can buy a 4k one at Walmart for about $200 so all those "almost impossible" challenges got solved somehow. The cool thing about electricity is that there is unlimited ways to make and store it and we have at least 100 years of discovery to look forward to. The innovation and cost takeout for ICE is at the end of those 100 years with little improvement. We expected cars that get 100 miles to the gallon by now and didn't get them.
Great video 👍 I have a 2024 Ranger and want to trade for a midsize BEV Truck. It doesn't sound like Ford will pull it off for my needs. All I want is 5000lbs cargo trailer towing with 250 km range (with a little buffer) and fast charging. Cheers from Canada 🇨🇦
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Top Comments (10)
If the Ford Ranger, the Ford Maverick Hybrid and the new Ford EV truck are all going to cost around $30K, what would it take for you to choose the EV?
The dealer experience is crucial for EV adoption. My local Ford dealership has not embraced or encouraged it. Perhaps legacy automakers need to start fresh by completely spinning off EV sales and service from their traditional dealership networks.
You just got one thing wrong. The build is going to be in Louisville, Kentucky. Not Detroit. That's the plant they shut and ended production of the Escape and Corsair to retool for the Universal EV Production System.
Very interesting conversation. Thanks for doing this
When you make the topic and coversations this interesting the podcasts can stay this long 😊
At this point in history you have to design the vehicle for the batteries that are available and hope energy density catches up later to solve for range. The important thing is to be able to make a software defined vehicle that can be adapted to new types of batteries that is efficient and cheap to build. Batteries will catch up in both density and affordability.
21:33 downside to the blue oval app for charging is if you have a membership with a charging provider like Tesla or EA, the blue oval still charges you full price.
My fleet is all EV, currently using vehicles with ranges between 256 and 440 miles. In my experience, most consumers are looking for a practical vehicle with over 300 miles of range at a $30,000 price point, rather than a compact car like the Bolt. Regarding towing, range issues won't be solved by aerodynamics alone; real-world towing requires significant energy capacity or more efficient motors. While aero helps with low-drag trailers, larger, less aerodynamic loads inevitably consume energy rapidly. I believe manufacturers need to prioritize these range and energy density realities to truly succeed in the truck market.
TVs are an even better example of cost reduction than solid state storage. Large flat panels were once considered almost impossible to make with decent yield at scale. Everyone was saying they would never be affordable and anything greater than HD could not be achieved. Now you can buy a 4k one at Walmart for about $200 so all those "almost impossible" challenges got solved somehow. The cool thing about electricity is that there is unlimited ways to make and store it and we have at least 100 years of discovery to look forward to. The innovation and cost takeout for ICE is at the end of those 100 years with little improvement. We expected cars that get 100 miles to the gallon by now and didn't get them.
Great video 👍 I have a 2024 Ranger and want to trade for a midsize BEV Truck. It doesn't sound like Ford will pull it off for my needs. All I want is 5000lbs cargo trailer towing with 250 km range (with a little buffer) and fast charging. Cheers from Canada 🇨🇦