Why Apple Just Gave Up on AI
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Apple Partners with Google Gemini to Fix Failing Siri and Apple Intelligence
Discover why Apple publicly partnered with Google's Gemini to salvage its struggling AI strategy and what this unprecedented $1 billion licensing deal means for the future of creating proprietary foundational AI.
Short Summary
- High-profile Apple AI promotion resulted in canceled features, internal conflict, and the admission of failure via external partnership.
- Consumer apathy remains high; data shows fewer users upgrade specifically for AI features, questioning the massive R&D spending across the industry.
- Apple will license a custom, private-cloud version of Gemini to power Siri functions, suggesting a shift toward industry commoditization of LLMs.
This discussion explores the internal dysfunction that led Apple to leverage Google's infrastructure after its highly promoted Apple Intelligence rollout failed to materialize. We examine the consumer sentiment contradicting the AI arms race and analyze whether large companies should focus on building applications rather than competing at the foundational model layer.
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Top Comments (10)
It would be nice if they could just fix autocorrect
"Hey Siri install Chat-GPT". "Playing, The Beatles."
"your fridge has AI now" "wHy DoNt CoSuMeRs WaNt AI?"
Not having AI in a product is a selling point for me
Siri has only been useful to set timers and that’s it.
Hey Siri: “Im shitfaced and need help standing up” Siri: “Calling your boss”
I don't want an AI assistant in my phone, I want to be able to afford my housing and food.
Apple not doing AI might turn out to be the best turn out they've ever had
AI is not helping prices go down or products better, it is helping corporations exploit people.
2:15 When I think about buying a new phone, the most important features are that it plugs into a wall and doesn't spy on me. I'm a simple luddite. 🤷♂️
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Top Comments (10)
It would be nice if they could just fix autocorrect
"Hey Siri install Chat-GPT". "Playing, The Beatles."
"your fridge has AI now" "wHy DoNt CoSuMeRs WaNt AI?"
Not having AI in a product is a selling point for me
Siri has only been useful to set timers and that’s it.
Hey Siri: “Im shitfaced and need help standing up” Siri: “Calling your boss”
I don't want an AI assistant in my phone, I want to be able to afford my housing and food.
Apple not doing AI might turn out to be the best turn out they've ever had
AI is not helping prices go down or products better, it is helping corporations exploit people.
2:15 When I think about buying a new phone, the most important features are that it plugs into a wall and doesn't spy on me. I'm a simple luddite. 🤷♂️