Does Expensive Packaging Taste Better
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Packaging Appeal Versus Product Taste: Soda, Chili Crisp, and Coffee Experiments
Discover whether products with cool, trendy designs actually taste better, or if slick marketing leads to flavor disappointment across common grocery items.
Short Summary
- Outcome 1: Trendy packaging influenced initial visual preference across all tested categories (Soda, Chili Crisp, Lattes, Spreads).
- Outcome 2: Taste preference frequently decoupled sharply from visual appeal, especially with specialized items like chili crisp and coffee.
- Outcome 3: Price often increased significantly for the "trendy" options, yet taste quality did not consistently justify the premium.
This episode pits visual marketing against gustatory reality. Rhett and Link test four product categories—cola, chili crisp, canned lattes, and low-sugar chocolate spreads—purely based on packaging aesthetics before blindly tasting them to check for flavor correlation.
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Top Comments (10)
We try to identify cereal by the sound it makes when you shake it on Good Mythical More: https://www.youtube.com/watch?v=UT5v1ZcVMJc
“give all the kids coke, it’s a party” - Rhett McLaughlin
The impromptu optometry tests are sending me... Rhett needs props and side quests in every chill episode
Rhett calling link weird whilst amidst a random completely unrelated eye test during a taste test portion of the show 😂
Rhett asking link to do weird eye tricks and then getting mad and calling link weird is perfect for today 😂
I love when Rhett asks if he can take things as if he doesn’t own part of the company.🤣🤣
14:29 "I'm trying to figure out what A2 milk is, but I'm just gonna say this is A2 dairy and that's probably gonna make my tummy happy because it says that at the top" Link is the perfect consumer and a marketer's dream
Why hello Sean. Didn't realize you were on the episode today 😂 4:45
i know stevie meant $0.71 per ounce but no one reacting to her saying the Good Good was 71$ an ounce surprised me lmao
laoganma is the og chili crisp that started it all and you can't tell me otherwise
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Top Comments (10)
We try to identify cereal by the sound it makes when you shake it on Good Mythical More: https://www.youtube.com/watch?v=UT5v1ZcVMJc
“give all the kids coke, it’s a party” - Rhett McLaughlin
The impromptu optometry tests are sending me... Rhett needs props and side quests in every chill episode
Rhett calling link weird whilst amidst a random completely unrelated eye test during a taste test portion of the show 😂
Rhett asking link to do weird eye tricks and then getting mad and calling link weird is perfect for today 😂
I love when Rhett asks if he can take things as if he doesn’t own part of the company.🤣🤣
14:29 "I'm trying to figure out what A2 milk is, but I'm just gonna say this is A2 dairy and that's probably gonna make my tummy happy because it says that at the top" Link is the perfect consumer and a marketer's dream
Why hello Sean. Didn't realize you were on the episode today 😂 4:45
i know stevie meant $0.71 per ounce but no one reacting to her saying the Good Good was 71$ an ounce surprised me lmao
laoganma is the og chili crisp that started it all and you can't tell me otherwise