Important Change to SEO (New Google Update)

Many years ago, a manager of mine stressed the importance that our SEO team not be solely focused on SEO, but digital marketing as a whole - meaning we look for all ways that we can help our clients get visibility and earn revenue from all channels and platforms. I've been in that mindset ever since and very grateful for that now.

In short: - Stay omnipresent - run ads - use foundational SEO as the bedrock - dont rely on one traffic source - create assets and equity that are unique and useful (Not AI drivle) - build an email list - utilise stages of customer awareness

Makes me smile when you say you've been doing seo since 2013. Ok. Makes me feel old that I started in 1996.

What do you think about Google's AI Mode? Are SEOs cooked?

Wild how Google’s just flattening organic results into basically three options now, especially for those 'best' product searches. I actually use AICarma to keep an eye on whether my stuff’s even in those AI-driven suggestions these days.

make a video about what ecommerce website should do.

Great video, thanks. I wonder how this is going to affect directory websites.

Tabs in the browsers says the amount of research done for this video. ❤❤❤

Thank you so much for this short, succinct overview which was just loaded with value! The word that kept popping into my mind whilst watching this was "Authenticity".

You putting this up for free is actually clutch - praise to you