Important Change to SEO (New Google Algorithm Update)

Great video Nathan. I have a quick question or two if I can. How do you decide on which keywords to focus on for AI search opportunities? As far as I know, there isn't a search volume type of indicator to discover keywords being used in AI search? Would you only focus on these question-led type keywords (best baseball cleats), as I presume that broader terms (baseball cleats) aren't as relevant for AI searches?

Do you have a case study instead of just analysing what works?

Surely the web will then be stuck in aspic, the same sites will dominate in this new ai world

My website was hit hard by this update. Impressions went from 3k a day to 150. Clicks also dropped. I was recovering from the May update before Google rolled out this update. I dont even know what to do. I'm tired

Hi Nathan I have one question. Is Guest post is still working in 2026 or not

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Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

Clear and understandable, I wish there was more information like this.

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

Good video. My only problem is that with AI search tracking results is not clear cut. I mean tracking how many users take action after seeing your brand, especially since there might not be a link to click