SEO Isn’t Dead, But Search Has Changed Forever

The internet itself is dying because everything is polluted with AI slop.

Hey Nathan, I am very well on board with the Search Everywhere Optimization for AI Search, but for someone just starting out with SEO or a client who thinks investing in SEO means investing in their website (basically someone who doesn't have the bandwidth to create content everywhere). What's a good starting point for someone like that? I would assume their own website, but if Google's overall organic search share is going down then it would be much harder to get results with just the website, the results that would incentivise the business to invest further in other content channels as well.

✅Free AI SEO checklist: https://nathangotch.com/checklist/

Please make a full video on Local SEO Off-Page from basic to advanced without missing anything. Cover all methods like citations (general, niche, geo), Google Business Profile signals, local backlinks (guest posts, niche edits, directories, chamber sites), map embeds, press releases, social profiles, Web 2.0, reviews strategy, and entity building. Also explain how to find high-quality sites, avoid spam, and build a proper off-page strategy to rank in local results. A step-by-step practical guide will be very helpful.

“I am currently learning local SEO. Many people say that AI will end SEO jobs. So what should I learn now?”

It's important we educate clients to understand that the EVERYWHERE doesn't mean to be on all platforms all the time with the same intensity. We try to define the top platforms based on audience research, then define smart alerts to better understand where decisions are made - and draw a game plan for contribution + distribution.