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Target Boycott Co-Founder Erupts After Jamal Bryant Walk-Back.

2026-03-14 News & Politics
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Roland S. Martin
Roland S. Martin
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Description

Nekima Levy Armstrong says Jamal Bryant “knew full well what he was doing” when he triggered confusion about ending the Target boycott. Civil rights attorney and Target boycott co-founder Nekima Levy Armstrong sharply pushed back after Jamal Bryant’s press conference created widespread confusion about the status of the Target boycott. Armstrong said Bryant “knew full well what he was doing” when he suggested the boycott was ending, arguing that the move undermined organizing led largely by Black women activists. She made clear the boycott has not ended and said the movement is growing as more consumers withhold their dollars from Target. Armstrong also reiterated the boycott’s demands, including reversing the company’s rollback of diversity, equity, and inclusion commitments and addressing the $2.1 billion pledge Target made after the killing of George Floyd. Armstrong said Bryant “knew full well what he was doing” and accused him of attempting to co‑opt work led by Black women organizers. She emphasized that the boycott continues and argued the movement is gaining momentum because people are withholding their dollars from Target. Armstrong also reiterated the boycott’s demands, including reversing Target’s rollback of diversity, equity, and inclusion commitments and accounting for the $2.1 billion pledge made after the killing of George Floyd. We’ve launched our official Telegram channel. Follow for the latest videos from #RolandMartinUnfiltered & Black Star Network. No algorithms. Just updates. 👉🏾 t.me/blackstarnetwork Join this channel to get access to perks: https://www.youtube.com/channel/UCjXB7nX8bL2U2sje8d212Yw/join Support #RolandMartinUnfiltered and #BlackStarNetwork 👉🏾 Use Cash App by visiting Stripe https://buy.stripe.com/7sI3ccgYyfSQ8y45kl 👉🏾 PayPal ☛ https://www.paypal.me/rmartinunfiltered Venmo ☛https://venmo.com/rmunfiltered Zelle ☛ [email protected] Annual or monthly recurring #BringTheFunk Fan Club membership via paypal ☛ https://rolandsmartin.com/rmu-paypal/ Download the #BlackStarNetwork app on iOS, AppleTV, Android, Android TV, Roku, FireTV, SamsungTV and XBox 👉🏾 http://www.blackstarnetwork.com #RolandMartinUnfiltered and the #BlackStarNetwork are news reporting platforms covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

Top Comments (10)

@daryldavis3064 2026-03-14

I'm Woke! My boycott is for life. When they show you who they are believe them.

1.3k 56 replies
@ribbleslipscomb5171 2026-03-14

We are good, not going back. I am good, without Red T.

754 11 replies
@Kareyn2 2026-03-14

Why did Jamal Bryant try to end the boycott? He could have asked the community first, instead of jumping out the window like he did! Makes no sense.

612 113 replies
@QueenieFresh 2026-03-14

!!!!! The Boycott is NOT OVER. !!!! PERIOD

465 20 replies
@KiraBKADestroyerOfWorlds 2026-03-14

Why would he call a press conference without consulting the community first?

369 22 replies
@rosiefelder6542 2026-03-14

I'm still good I will never shop there

340 6 replies
@ddgardner5671 2026-03-14

It doesn't have to be chaotic. Just say Bryant doesn't speak for you, and the boycott will go on.

271 23 replies
@cynthiawilliams6788 2026-03-14

It dont matter where they are headquartered. Just keep boycotting.

237 4 replies
@princessshenaniganspresent5538 2026-03-17

She came to talk, not listen and not engage. This was a tough watch.

36 4 replies
@flowerchild8586 2026-03-18

Im with her 100%. Didn't he get ran out of town for almost the same thing? We have to hold those who deserve to be held accountable and follow the truth, not manipulators towards their own community.

12

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