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There’s ONLY 5 Ways to Use AI in SaaS (prove me wrong)

2025-10-12 Education
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Rob Walling
Rob Walling
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Description

Every founder is asking the same question: “Am I falling behind on AI?” In this video, Rob Walling breaks down the five ways startups are using AI and which ones actually work. He covers everything from using AI as your core product to leveraging it for growth and operations, including real-world examples from SaaS founders. Can’t find a developer, and now you’re frustrated with the hiring process? 😩 G2i gives you access to over 8,000 pre-vetted engineers 👨‍💻👩‍💻 - no AI-generated resumes, just real, experienced candidates ready to join your team. Start your 7-day free trial at https://g2i.co/microconf and mention MicroConf for $1500 off your first invoice! 💸 Links in the video: Get Your Tickets for MicroConf US 2026: https://microconf.com/us-flagship Use promo code ‘ROB50’ to get $50 off your ticket. Watch more videos like this 👇 Every SaaS Founder MUST Know This About Platform Risk in SaaS: https://www.youtube.com/watch?v=5OHCR8Bxbf4 How To Optimize AI Lead Generation with Einar Vollset: https://www.youtube.com/watch?v=bhGyFA1eTrs&t=4s 🎯Subscribe for weekly insights: https://www.youtube.com/microconf?sub_confirmation=1 Welcome to MicroConf – the community for SaaS founders building real businesses. Whether you’re bootstrapped, indie-funded, or somewhere in-between, we’re here to help you launch, grow, and scale sustainably. Since 2011, we’ve hosted 25+ events, featured nearly 200 speakers, and helped thousands of B2B SaaS founders through in-person conferences, digital gatherings, and our online community. 🚀 Explore MicroConf Join the community: https://microconf.com/connect Attend an event: https://microconf.com/events Join a mastermind group: https://microconf.com/masterminds Explore remote events: https://microconfremote.com 🔗 Connect with us Website: https://microconf.com/ Twitter: https://twitter.com/microconf LinkedIn: https://www.linkedin.com/company/microconf/ #SaaS #MicroConf #Bootstrapped

Top Comments (10)

@upvotecomment2110 2025-10-13

1. 1:51 - AI is your core business 2. 3:33 - AI as a feature (It's just a enhancer) 3. 5:15 - AI for building your product 4. 7:57 - AI for growing your business 5. 9:05 - AI for Operations

36 1 replies
@steinbeats 2025-10-13

Feels a lot like those times people used to make mobile apps to keep up with the trends without realizing it literally could be a webapp

16
@cleandata_sk 2025-10-13

I am building a SaaS that fits to Category 2. I embedded LLM to explain the aggregated metrics to users (marketing and sales managers) in context of their business. Also MCP will be something to consider in the near-ish future.

7 1 replies
@SRIxD 2025-10-15

Post of the month! The playing field will leveled before we know it. Keep your eye on the ball: ultimately the ones providing the best customer experience and value will win.

7
@DigitalMe99 2025-10-12

Use Case: enable your app to be used by AI via MCP.

6 1 replies
@evgenymikheev4462 2025-10-13

I would categorize differently - by business areas of a typical company : 1. My products / services (AI as product/ as features) 2. Go to market (marketing, sales funnel,...) 3. Customer onboarding, support / satisfaction, retention 4. Operations automation / analysis / optimization - big area deserving break down

6
@bite-down-hard 2025-10-13

Fairly solid list, we use 2-5 to increasing degrees. AI as a feature is a bit of a catchall, but I would suggest "AI for personalization" e.g. we use AI to suggest filters, get more relevant screens and menus and to build relevant reports based on you and the data, and for contextual help - so not a new feature rather making the existing features smarter and more relevant to you.

3
@terrylanmanalansan1329 2025-10-13

The question I'm in is "is my company ready to use AI?" and Am I ready for AI?" and "Is it for me? It feels that the entire AI community doesn't even really understand both AI and themselves.

3
@LucaMu 2025-10-16

Pretty well structured video and I agree with all the categories you listed and with their pros and cons. It would be cool to have business ideas and opportunities for each of those categories. If it existed, I would have loved to watch that video!

1
@Martinit0 2025-10-17

You could replace AI with "software" and the categories would still hold: Software is your core business - Microsoft, Adobe, ... Software as a feature - any hardware with a software component, very popular but OTOH there are products that set themselves apart being not software-enabled Software for building your product - CAD, CAM, ..., most companies do it if they build something Software for growing your business - CRM, almost everybody does it Software for operations - almost every company does that now

1

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