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How Grocery Stores SCAM YOU!!

2024-07-27 Education
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Dr. Eric Berg DC
Dr. Eric Berg DC
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Description

Find out about the marketing tactics that will have you buying all sorts of things you never intended. Don’t fall victim to supermarket tricks! 0:00 Introduction: How supermarkets trick you 0:53 Grocery store real estate 1:46 Supermarket tricks 2:41 Color marketing tactics in grocery stores 5:11 The checkout line 6:19 Price and sales tricks 7:14 Label tricks 10:03 How to combat grocery store tricks Today, I’m going to tell you how supermarkets get you to spend more money and control your food shopping experience. The majority of grocery store profits are not from markups on products! Around 50% to 75% of grocery store profit is from real estate, known as slotting fees. Food companies or brands spend money to have their products placed in prime locations in the grocery store. Companies want their products in “the golden zone,” right at your eye level. This can lead to 8 times more product sales! Grocery stores use numerous marketing tactics to control your food shopping experience, such as manipulating grocery store layout, artificial smells, and floor texture to slow you down. Supermarkets will place high-priced items near low-priced items and use color marketing tactics to their advantage. They also use social proof, such as retail tricks like “best seller” or “customer favorite,” to boost sales. The cereal aisle is the most profitable aisle! Around 16% of the total sales of a grocery store are purchased from the front of the store! It’s no coincidence that candy lines the checkout aisle. Labels are also very tricky, and similar marketing tactics are employed! Just because a product is labeled “natural” or “organic” doesn’t mean it’s not filled with sugar and starch. To combat these supermarket tactics, avoid grocery shopping with kids or if you’re hungry and tired. Write a list and stick to it! Shop the perimeter of the grocery store, and don’t go into the junk food aisles. Dr. Eric Berg DC Bio: Dr. Berg, age 59, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the author of the best-selling book The Healthy Keto Plan, and is the Director of Dr. Berg Nutritionals. He no longer practices, but focuses on health education through social media. Follow Me On Social Media: YouTube: https://www.youtube.com/@Drberg/ YouTube Shorts: https://www.youtube.com/@UCpWhiwlOPxOmwQu5xyjtLDw Facebook: https://www.facebook.com/drericberg Instagram: https://www.instagram.com/drericberg/ Spotify Podcast: 🎧 https://drbrg.co/DrBerg-Spotify TikTok: https://www.tiktok.com/@drbergofficial X: https://x.com/dr_ericberg Disclaimer: Dr. Eric Berg received his Doctor of Chiropractic degree from Palmer College of Chiropractic in 1988. His use of “doctor” or “Dr.” in relation to himself solely refers to that degree. Dr. Berg is a licensed chiropractor in Virginia, California, and Louisiana, but he no longer practices chiropractic in any state and does not see patients, so he can focus on educating people as a full-time activity, yet he maintains an active license. This video is for general informational purposes only. It should not be used to self-diagnose, and it is not a substitute for a medical exam, cure, treatment, diagnosis, prescription, or recommendation. It does not create a doctor-patient relationship between Dr. Berg and you. You should not make any change in your health regimen or diet before first consulting a physician and obtaining a medical exam, diagnosis, and recommendation. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. #keto #ketodiet #weightloss #ketolifestyle Thanks for watching! I hope this helps you understand some of the supermarket psychology used to trick you! I’ll see you in the next video.

Top Comments (10)

@alishabohnert776 2024-07-27

You'll never find coupons for fresh, whole foods. It's always junk food and chemical laden products!

741 37 replies
@booboolips6053 2024-07-27

Walmart seems to move their groceries all over the place every month, then I wander around the aisles trying to find what I came in for😡

439 67 replies
@Orëo1980 2024-07-27

The more I go in grocery stores…the more fake food I see everywhere! I’m up early to go to my local farmers market 🤗

398 17 replies
@DhillonDapinder 2024-07-28

This doctor's conscious is still alive. Most people do not dare to speak the truth. I admire him a lot

373 13 replies
@stephenabril7084 2024-07-27

If they got rid of all the Unhealthy Foods in the store it would be an almost empty place

282 14 replies
@melNag7744 2024-07-27

We have mastered the grocery store, as we never shop the center of the store, only the perimeter.

210 12 replies
@Rhyadragon 2024-07-28

I worked all positions of a grocery store for years. The set up, lighting, little things are trying to get you to buy more and more. Why is bread away from the milk? So you have to walk across the store and pick up things you don't need. I am glad that I worked there, even though it was long ago. I see any store for how they are truly set up. My kids know how to read a store and get past the fluff. Thank you, Dr. Berg.

94 1 replies
@Kartas09 2024-08-03

My biggest flex is that a million dollars spent on the psychology of a consumer purchasing junk and it does not work on me. 90% of my groceries are fresh produce, raw meat, and dairy products.

20 1 replies
@justjamie6458 2024-08-01

Shopping online pick up is a good way to avoid these problems

9
@nikkim788 2025-11-22

I learned of their dirty tricks in marketing classes in high school. Never forgot these.

5

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