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My Take on The New Apple

2026-04-29 Science & Technology
2.1m
79.0k
3.7k
Marques Brownlee
Marques Brownlee
21.0m subscribers

Apple CEO Transition: Impact of John Ternus Taking Over from Tim Cook

Analyze the major leadership shift at Apple as Tim Cook steps down, predicting how the appointment of hardware engineering VP John Ternus signals a return to focusing on innovative, high-impact hardware products.

Short Summary

  • John Ternus, formerly SVP of Hardware Engineering, takes over as CEO in September, signifying a shift toward product-focused leadership.
  • Tim Cook transitions to Chairman of the Board after 15 years of driving unprecedented financial growth through supply chain optimization.
  • This leadership change, coupled with other high-level executive retirements, suggests concerted effort to push bigger, riskier hardware innovations.

This analysis examines Tim Cook's successful tenure and explains why the promotion of John Ternus—a hands-on "product guy"—indicates Apple might move away from its recent risk-averse strategy focused heavily on services revenue. Understand the potential product implications for Apple’s hardware roadmap moving forward.

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Description

Apple turnover Quinn’s Apple video: https://youtu.be/e1E-yfcKdUw?si=79V91XbUcjSwmE61 MKBHD Merch: http://shop.MKBHD.com Playlist of MKBHD Intro music: https://goo.gl/B3AWV5 ~ http://twitter.com/MKBHD http://instagram.com/MKBHD

Top Comments (10)

@thelofimusicworld. 2026-04-29

Steve did his Job, Tim did Cook, I bet John will Ternus in the right direction

33.7k 344 replies
@someone11112 2026-04-29

Having an engineer as CEO is definitely the right move.

10.6k 104 replies
@nicoferrari8 2026-04-30

That magic mouse part was painful to watch

6.1k 46 replies
@nottthaticare 2026-04-29

Always good to see someone who isn’t a finance guy as CEO.

5.5k 51 replies
@Grantly 2026-04-29

Imagine if all politicians would just retire at 65, with dignity... And grace.

3.2k 27 replies
@JE-gy4ew 2026-04-30

It's fascinating that CEO's know they should step down at 65+, but politicians keep going until they need diapers and suffer from dementia.

2.7k 26 replies
@snazzy 2026-04-30

Thanks for the shout! Exciting times ahead.

1.9k 5 replies
@shirobuta_ 2026-04-30

His shirt says "Ultimate Frisbee Otaku"

636 4 replies
@RLzr77 2026-04-30

I met you on an airplane yesterday and it was nice to see that you’re actually a really nice guy and not like a lot of other people who just perform for the camera and aren’t super friendly people off camera. Thanks😄

293 5 replies
@ALMA.GeoffreyAment 2026-04-30

“Apple Turnover”

88

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