Apple’s AI Disaster - A Rare Failure

Jensen Huang (Nvidia) is the only one winning the AI race by selling shovels in this gold rush

Apple Intelligence is a perfect example of why switching to pre-recorded keynotes was one of Apple’s worst decisions. The shift made it easy for them to get comfortable and start over promising because there’s no pressure to prove anything live. Back when keynotes were live, they had to deliver real demos on stage, which pushed their teams to make the impossible actually happen.

When you don’t believe you have real competition, this is what happens. When you think your marketing team can smoke and mirrors everything, this is what happens.

When Siri came out, everyone thought it was supposed to be AI, but was disappointed after using it for a few minutes.

Siri is still the greatest missed opportunity for Ai voice. It’s still just so basic and shit

"Siri, fail gracefully" "Ok, I'll fail hard"

The moment where you realise they’re a fashion company first. Tech company second...it all makes sense

This is the equivalent of of when blackberry simply didn’t think people would use touch screens and fell behind in the industry it owned

the only thing I use siri for was "hey siri, where are you?" when I can't find my phone lying around

The simple fact is that a company follows its CEO. Not the other way around. Jobs was a futurist. He was okay with sacrificing “me too” features for an overall special product. But now, we have Tim Cook. Cook is a supply chain guy. Great at mass production, okay at leadership, following Jobs’ marketing language. But now he’s running out of shit to do and since he isn’t an innovator at heart, he is seriously making Apple fall far behind. I think Jobs’ biggest mistake was telling Cook, “Don’t ask yourself what I would do”