If I Started SaaS in 2026, Here’s My B2B Content Strategy for $1M ARR

Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS. Watch more videos like this 👇 The SaaS Pricing Fundamentals I Used To Become a Millionaire: https://youtu.be/wjYPak5EUik 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED): https://youtu.be/Q9clA64pWhA Links in the video: Register for MicroConf US 2025 in New Orleans: https://microconf.com/americas#waitlist Watch the rest of the MicroConf US 2024 Atlanta talks: https://microconf.com/americas#2024-recordings Solve Your Customer Acquisition Problem: https://youtu.be/pGKSlPJl4Dg TinySeed: https://tinyseed.com/ Semrush: https://www.semrush.com/ SignWell: https://www.signwell.com/ Userlist: https://userlist.com/ SessionLab: https://www.sessionlab.com/ Veed: https://www.veed.io/ F5Bot: https://f5bot.com/ Syften: https://syften.com/ 📈 SUBSCRIBE: https://www.youtube.com/microconf?sub_confirmation=1 Welcome to MicroConf - Where Independent SaaS Founders Launch, Meet, Learn, and Grow! MicroConf is the world’s most trusted community for bootstrapped SaaS founders. MicroConf is a community of SaaS founders that brings together bootstrapped and independently-funded B2B SaaS companies who are not looking to chase “unicorn status'' or venture capital. We provide SaaS training, education and networking opportunities for other founders who are pre-product, focused on scaling their business, and looking for an exit strategy. MicroConf began more than a decade ago. Since then, we’ve hosted more than 25 events with nearly 200 speakers, helped thousands of attendees, and impacted tens of thousands more through our videos and online community. Ready to take your SaaS startup to the next level? Check these out: In Person Events: https://microconf.com/upcoming-events Digital Events: https://microconfremote.com Mastermind Matching: https://microconf.com/masterminds Let’s Connect... Website: https://microconf.com/ Facebook: https://facebook.com/microconf Twitter: https://twitter.com/microconf