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You're Working on the WRONG Things - here's how to fix it

2025-11-09 Education
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Rob Walling
Rob Walling
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Description

Rob Walling shares the Certainty vs. Uncertainty Framework, the system he’s used to build six companies and invest in over 250 startups to help you stop mistaking “busy” for “effective,” and focus on what truly drives progress. Links in the video: Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life): https://www.startupsfortherestofus.com/episodes/episode-720-how-to-prioritize-your-focus-in-both-your-startup-and-personal-life The SaaS Playbook: https://saasplaybook.com/ Buy Back Your Time - Dan Martell: https://www.buybackyourtime.com/ Watch more videos like this 👇 STOP Building Your Audience (Do THIS Instead): https://www.youtube.com/watch?v=n_CEYs1TUiE 5 BORING Decisions That Made Me a Multi-Millionaire: https://www.youtube.com/watch?v=T7Pku5I3vNM The SaaS Founder's Guide to Building the Perfect Team (step-by-step): https://www.youtube.com/watch?v=Q2A2iD_wJOs&t=4s 🎯Subscribe for weekly insights: https://www.youtube.com/microconf?sub_confirmation=1 Welcome to MicroConf – the community for SaaS founders building real businesses. Whether you’re bootstrapped, indie-funded, or somewhere in-between, we’re here to help you launch, grow, and scale sustainably. Since 2011, we’ve hosted 25+ events, featured nearly 200 speakers, and helped thousands of B2B SaaS founders through in-person conferences, digital gatherings, and our online community. 🚀 Explore MicroConf Join the community: https://microconf.com/connect Attend an event: https://microconf.com/events Join a mastermind group: https://microconf.com/masterminds Explore remote events: https://microconfremote.com 🔗 Connect with us Website: https://microconf.com/ Twitter: https://twitter.com/microconf LinkedIn: https://www.linkedin.com/company/microconf/ #SaaS #MicroConf #Bootstrapped

Top Comments (10)

@gbarkhatov 2025-11-09

Amazing. What is your recommended book order? (your books)

8 3 replies
@TURROKS 2025-11-09

Great advice as ALWAYS!

6 1 replies
@Nodsaibot 2025-11-19

I start projects before finishing others, then linger for years while having to pay for hosting and domains of unfinished and "future" projects I dont have the time to start right now lol

1 1 replies
@ricanteja 2025-11-10

AI is a great way to bridge the gap on a lot of these points.

1 1 replies
@bluekinet 2025-11-12

Excellent video! However, now with AI a lot of these tasks can be automated or the execution can be dramatically sped up using custom AI workflows and agents. Therefore instead of looking for a person to replace out "certain" repetitive tasks, I implement a new AI agent and since we are two co-founders, we then split the human oversight over the running processes. Naturally, in case the tasks become really complex and the budget allows it, we hire specific people for completely specified tasks.

1 1 replies
@david.wippel 2025-11-19

Objection #1 is basically “just hire someone anyway” which isn’t an answer. If the whole point is that there is no budget, telling someone to “find someone” doesn’t solve the problem.

0 1 replies
@estevesazeiteiro 2025-11-10

Basically what you're saying is that the founder should only work on the tasks until he/she is able to turn it into a process that can become repeatable... Great mindset!!! That way, the founder can set the tone and way everything should work without becoming too overwhelmed by the trenches preventing from seeing the big picture and being able to plan growth...

0 1 replies
@AndrewPate-q6r 2025-12-24

To keep focus and direction. I think keeping a week plan of what you plan to do in the week ahead , then also keep a diary of how well you actually stuck to that plan is a good way to keep focused and on track. If you have not got something like a small whiteboard to plan your week and a small diary, the next thing you should do after watching this you-tube is to buy those.

0 1 replies
@Entrepryze 2025-11-20

Where should I contact you for a potential sponsorship ?

0
@blamahsarnor3057 2025-11-13

GOLD

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