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Scooter Braun: When Everything Broke, It Fixed Me

2025-06-09 People & Blogs
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The Diary Of A CEO
The Diary Of A CEO
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Description

What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask. Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, Ariana Grande, Kanye West, Taylor Swift, Demi Lovato, J Balvin and more He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company. In this conversation, Scooter shares: ◽️ The mask he wore as “Scooter” and the journey back to being Scott ◽️ Why he carries guilt for every young artist he managed ◽️ How 20 years of running finally led him to confront his deepest fears ◽️ Why he felt like a complete fraud even at the top ◽️ The reason why his divorce saved his life No conditions. No pre-approved questions. Just an unfiltered conversation about everything. — ⏱ Timestamps: 00:00 Intro 02:30 What Drives You? 07:46 Your Dad 09:40 Your First Business 12:07 You’re Very Good at Forming Relationships 14:16 What Did Everyone See in You at an Early Age? 15:50 People Trying to Stop Your Dreams 18:29 Signing Your First Acts 21:21 Discovering Justin Bieber 24:36 What’s Your Relationship With Justin Bieber Now? 26:19 What Do Highly Successful Artists Have in Common? 27:54 Why Are There So Many Tragedies Around Famous People? 33:49 Did It Hurt Parting Ways With Justin Bieber? 34:14 The Artists You’ve Worked With 37:04 The Praise and Hate I Received Were Both Misunderstood 39:57 An Artist You Were Wrong About 44:31 Quitting Music Management 51:31 Ads 52:34 Selling Your Company for $1.1 Billion 54:37 How Pivotal Was the Incident With Taylor Swift? 57:41 Contending With an Unfair World 1:00:18 If I Had Seen You Then, What Would I Have Seen? 1:01:56 Your Divorce 1:07:11 Friends Being There for Me 1:11:17 Why My Marriage Fell Apart 1:22:08 The Work You Do on Yourself 1:24:52 Ads (Part 2) 1:26:59 The Power of Building Connections 1:28:35 Spotify Saving the Music Industry 1:32:25 What’s Next for Scott? 1:34:43 What Is Steve Trying to Achieve? 1:40:17 What Should We Do if We’re Always Chasing Something? 1:50:38 If You Could Do Anything Without Fear of Failure, What Would You Do? Follow Scooter: Instagram - https://bit.ly/45Ihx8k Twitter - https://bit.ly/3SZHKYJ Facebook - https://bit.ly/43JalX2 The Diary Of A CEO: Join DOAC circle here -https://doaccircle.com/ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb Get email updates - https://bit.ly/diary-of-a-ceo-yt Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Linkedin Ads - https://www.linkedin.com/DIARY Stan Store - Visit https://link.stan.store/joinstanchallenge to join the challenge! Bon Charge - http://boncharge.com/diary?rfsn=8189247.228c0cb with code DIARY for 25% off

Top Comments (10)

@JISL4ever 2025-06-09

As much as he’s likeable there’s still an element where I feel like this is all a performance to save his face. He’s a fantastic liar.

575 27 replies
@DeanBactung 2025-06-09

Taylor Swift outsmarting Scooter Braun is a relaxing thought.

501 30 replies
@sophieoshaughnessy9469 2025-06-09

Love that he said he wouldn’t be a liar followed by the story of selling fake IDs. No blink.

437 16 replies
@VonSolo5 2025-06-09

“Dad I am going to be a man of integrity, I will not be a liar.” “I got my start in my career by selling fake IDs. Ha ha ha ha ha.”

311 10 replies
@TheDiaryOfACEO 2025-06-09

There’s a system behind influence and it’s not what you think. This conversation broke down how real power works in business, trust, and relationships. It taught me more than any book on strategy ever has.

246 49 replies
@Gamer_96k 2025-06-12

To anyone who's suffering depression, anxiety, insomnia and other mental health problems, you are not alone. I feel you. You are so brave. You are doing so well. I'm proud of you. I'm sending you a virtual hug ❤ For me, it wasn’t therapy or meds that helped the most — it was reconnecting with myself. I started using the exercises in Shift Your Mind by Alexander Brooks, and it made me feel human again. The anxiety that used to control my whole day barely shows up now! 🙏❤

231 3 replies
@Thriver1188 2025-06-09

He was the adult in control of the safety of another person’s child. He gained the trust and confidence of that child’s family. He should have been with that child every moment he was not with his parents. That child launched him into the next level. I don’t know how he can focus on anything else in his life knowing the harm that came to that young man after he met Scooter. Yeah he’s a wealthy young man now but the trauma and injuries to his mind and soul can’t make up for that failure

169 16 replies
@rachelmaxhart 2025-06-10

They could never make me like you, Scooter Braun.

117 4 replies
@JeremyPenick 2025-06-09

I have no compassion for the music business, and the people conducting it have ruined, countless dreamers lives without thinking about it, throwing them in the garbage, not caring what happens after, I myself went through the grinder of the music industry and was taken advantage of and thrown awaylike I was nothing and so much more

73 1 replies
@shine-bd5eo 2025-07-12

At 25, you’re not a child — I have no idea what this guy is going on about. He comes across as a habitual liar, and it’s quite apparent in this interview. His responses seem meticulously crafted to manipulate social perception. It’s wise to steer clear of individuals like this; they can be dangerous.

41 4 replies

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