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We Asked 39,425 People How They Make Espresso - This Is What We Found

2024-09-18 Entertainment
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James Hoffmann
James Hoffmann
2.5m subscribers

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Description

Try Headspace for free for 30 days: https://headspace-web.app.link/e/JH40 We ran a survey to check out the state of global espresso in 2024 and nearly 40,000 people responded. Here’s some of the data! Do you have any hypotheses about what we found, or any other questions you think we should be asking of the data? Thank you to all 39,425 of you who responded, and to Dr. Samo Smrke, Federick Ho (from University of Glasgow), and the Discord user who helped us process the huge quantity of data we received. Timestamps 0:00 Introduction 01:15 Overview: Demographic Split - Age, Geography, Amateur Vs Pro 02:47 Overview: Equipment, Roast Level, Budget 05:11 The World’s Most ‘Average’ Espresso 07:21 Headspace Ad Read 08:52 2015 Vs 2024: A Quick Comparison 10:38 Home Baristas Vs. Professionals 13:11 Equipment Spend Over Time 14:40 Impact Of Equipment Cost On Espresso 15:05 Acceptable Extraction Time 16:01 Burr Type And Ratio 16:54 Roast Level And Ratio 18:49 Is The Boomer Espresso Real? 20:57 A Note On Cleaning Our Data 21:25 Weighing Your Shots 20 sets of espresso scales are now closed for entries. The winners were emailed on September 30th - we will not contact you in any other way, so beware of anyone attempting to impersonate me on social media! Links: Patreon: https://www.patreon.com/jameshoffmann Limited Edition Merch: https://geni.us/TensHundredsThousands Instagram: https://www.instagram.com/jimseven Twitter: https://www.twitter.com/jimseven My Books: How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee The World Atlas of Coffee*: http://geni.us/atlasofcoffee The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio The Best of Jimseven*: https://geni.us/bestofjimseven Things I use and like: My glasses: http://bit.ly/boldlondon My hair product of choice*: https://geni.us/forthehair (*Affiliate links which may earn us a commission)

Top Comments (10)

@Wazgaga 2024-09-18

Hey! I’m in this video! (At least 0.0025% of it)

1.8k 27 replies
@beehard44 2024-09-18

I'd love to see how Kim Jong Un says he prefers his espresso

1.4k 24 replies
@stefankucsera2867 2024-09-18

Kim Jong-un here. Thanks for mentioning my contribution.

1.4k 8 replies
@Fred696f 2024-09-18

My dad has made espresso for 10 years, he has a really great setup with a mazzer grinder and a rocket giotto evoluzione r. I have just gotten into espresso in the last year. He made fun of me when i used a scale to measure coffee input/output, and said he had never used that. When i got home to my dad and used his machine his grinder timer was set for 13 grams in his 18 gram basket, he ground to coarse and the ratio was of course way off. He had also never backflushed his machine because he thought the basket coudn't come off... I have now dailed in his grinder, cleaned his machine, and have used the last few presents over the year to get him to make better espresso. He has returned the favour and gotten me a Rocket Fausto Chrome for my 23 birthday, so im very happy:))

1.2k 18 replies
@Suggestivelyplacedpotato 2024-09-19

I swear I could watch you make a 40 minute video about the best way to set a coffee mug on a table and still be completely enthralled.

624 9 replies
@brucefay5126 2024-09-19

It’s refreshing to see a video on Youtube in which data analysis has been done properly and reported objectively. Kudos to all involved.

213 2 replies
@panagiotisvitalis4753 2024-09-19

Hello and thank you so much for this (and all the other videos)! Having 15 years of professional experience as a barista, I think that we are seeing slightly longer shots being pulled because: 1. Needle Distribution Techniques (and better espresso puck preparation in general). We have become better at getting more homogenous extractions, so we can get more of the good stuff (and less of the "bad"). 2. The above, in combination with better Grinders, makes us more efficient in extracting the coffees nicely. So, slightly longer shots to actually get a balanced espresso, with rich taste and body. Yay! Back in the days (around 2015), we were experiencing more chanelling and more uneven saturations (and extractions), so we needed slightly shorter ratios to compensate for the not very desired flavours. Thanks for your time! Have a great day y'all!

86
@blademindgmailcom 2024-09-20

I think the missed question is, "When you make an adjustment for new beans, which variable are you most likely to adjust first?" Grind Setting, Temp, Ratio, Etc.

77 2 replies
@Woodie-xq1ew 2024-12-01

2:02 at least you know how the Kims take their coffee

41 1 replies
@sal666rally 2024-09-22

yeah, 12% for lever machines!!! :)

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