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Start a SaaS From $0 in 2026

2026-05-24 Education
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Rob Walling
Rob Walling
120.0k subscribers

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Description

No savings. No trust fund. No venture capital. Just nights and weekends. That's how most successful SaaS companies start — including mine. I walk through what it costs, what's free, how to build without cash, and how to find your first customers on a tiny budget. 🔗 Links: The 9-to-5 Audit: https://robwalling.com/ideas Startups for the Rest of Us Podcast: https://www.startupsfortherestofus.com/ MicroConf Connect: https://microconf.com/connect The SaaS Playbook: https://saasplaybook.com/ 🎞️ Watch Next: Give Me 36 Minutes and I'll Teach You How to Find $1M SaaS Ideas: https://youtu.be/6sgCo6fMSGY How to Find PROFITABLE Micro SaaS Ideas in 2025: https://youtu.be/leQAuJSNKqg About Me: I’m Rob Walling. I’ve been building, growing, and acquiring SaaS companies for nearly two decades. I’ve started six companies (five of them bootstrapped) and exited multiple times, most notably selling Drip in 2016. I’ve invested in over 200 startups, and my focus is on helping founders build multimillion-dollar companies without the pressure of the traditional "unicorn or bust" venture capital model. 🚀 Scale Your SaaS with TinySeed If you are a B2B SaaS founder looking for funding, mentorship, and community, check out the accelerator I co-founded. We designed it specifically for bootstrappers. Apply to TinySeed: https://tinyseed.com 🤝 Join the Community at MicroConf I co-founded MicroConf to create a space for non-venture-backed startups. Connect with thousands of other founders, watch world-class talks, and find the support you need to grow your business. Explore MicroConf: https://microconf.com 🎙️ Listen to Startups for the Rest of Us Check out my podcast, where I’ve shared insights on bootstrapping and growing startups for over a decade. With over 800 episodes and 15 million downloads, it’s the longest-running podcast for software entrepreneurs. Listen here: https://www.startupsfortherestofus.com 📚 My Books on Startups & SaaS I’ve written several books to provide tactical advice on launching, growing, and selling your software company: The SaaS Playbook- My guide to building a multimillion-dollar startup without venture capital. https://saasplaybook.com Exit Strategy: The entrepreneur's guide to selling your business without regret (co-authored with Dr. Sherry Walling): https://exitstrategybook.com Start Small, Stay Small: A developer's guide to launching a startup: https://startsmall.com/ The Entrepreneur's Guide to Keeping Your Sh*t Together: How to handle the psychological pressure of being a founder (co-authored with Dr. Sherry Walling): https://saasplaybook.com/order/p/entrepreneursguide-ebook 👋 Connect with Me Twitter/X: https://twitter.com/robwalling LinkedIn: https://www.linkedin.com/in/robwalling Website: https://robwalling.com

Top Comments (10)

@00000a0009 2026-05-24

Yes, I would say that ideas are not the difficult part. The difficult part is customer acquisition

49 6 replies
@rodebucher 2026-05-29

Great content and nice way to present it. Thank you!

0
@jamalimehli 2026-05-26

Thank you Rob

0
@Traceur2008 2026-05-25

Thank you very much for your videos!

0
@dhartwig 2026-05-31

I've had this one SaaS idea for years now and this video encourages me to finally build it. Subscribed 😊

0
@0xzerpa 2026-06-01

Im a software dev. I can build almost any product you can imagine. But I'm at almost 0 in what's related with marketing, sales, etc. If someone has an idea and want a tech co-founder, reach me out :)

0
@franciscosilva2135 2026-05-24

The hardest part is for sure Getting clients at least for me

16 4 replies
@RapidProductGrowth 2026-05-26

Preach it Rob!

0
@chanrex5109 2026-05-25

Yes, totally agree 💯.

0
@justin555666 2026-05-30

I shipped my first MVP within 4 weeks using AI tools and I thought the hard part was over. Boy was I naive! Hahaha

16 3 replies

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