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Why to Avoid B2C SaaS at All Costs

2025-06-22 Education
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Rob Walling
Rob Walling
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Description

In this video, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building life-changing businesses. Watch more videos like this 👇 7 Proven Ways to Create Profitable SaaS Ideas EVERY Time: https://www.youtube.com/watch?v=z_EMDtbB2tA B2B vs B2C SaaS - Which Is More Profitable?: https://youtu.be/CW5N1KjwJlc 6 SaaS Ideas To Build in 2025 (Before Someone Else Does): https://youtu.be/6WXHWKDEbIs Links in the video: MicroConf Connect: https://microconf.com/connect Castos: https://castos.com/ Startups For the Rest of Us Podcast: https://www.startupsfortherestofus.com/ 🎯 Subscribe for weekly insights: https://www.youtube.com/microconf?sub_confirmation=1 Welcome to MicroConf – the community for SaaS founders building real businesses. Whether you’re bootstrapped, indie-funded, or somewhere in-between, we’re here to help you launch, grow, and scale sustainably. Since 2011, we’ve hosted 25+ events, featured nearly 200 speakers, and helped thousands of B2B SaaS founders through in-person conferences, digital gatherings, and our online community. 🚀 Explore MicroConf Join the community: https://microconf.com/connect Attend an event: https://microconf.com/events Join a mastermind group: https://microconf.com/masterminds Explore remote events: https://microconfremote.com 🔗 Connect with us Website: https://microconf.com/ Twitter: https://twitter.com/microconf LinkedIn: https://www.linkedin.com/company/microconf/ #SaaS #MicroConf #Bootstrapped

Top Comments (10)

@ekkamailax 2025-06-22

The most counterintuitive lesson I learned with saas is that it’s 10x easier to sell a $499 product to a business than a $4.99 product to a consumer.

349 29 replies
@kaminikhadake8129 2025-08-02

selling to consumers sounds easy but it's such a headache tbh. makes me think of how AICarma could help monitor these AI recommendations

205
@ekkamailax 2025-06-27

as an engineer, the hardest lesson i learned is that SAAS entrepreneurship has almost nothing to do with coding, technology, or being "smart." Instead, it's about finding some kind of repetitive workflow that people are already doing, identifying annoying parts of that workflow, creating a UX to alleviate those annoyances, and figuring out a very clever way to get attention from the target market so they see what you have to offer. I think a lot of software engineers struggle because they come from an 'academic' background where being 'smart' and writing 'good code' gets you a reward, either from your professor or your boss. This does not translate into entrepreneurship,

170 6 replies
@RedSpark_ 2025-06-22

I sometimes struggle to think of ideas for B2B apps because I haven't had exposure to enough business problems, but from that I've had some very interesting conversations with people about what niche software they use or what problems they face.

46 3 replies
@keithphw 2025-06-30

Reminds me of the reasons why independent computer game developers have a very difficult time making money.

21 1 replies
@seanxie5097 2025-07-07

D2C is basically a business learning ground for most entrepreneurs

6
@Tinman-Thailand 2025-07-03

Many thanks! Very happy to hear we are roughly right. B2Both - know we know what we are!

1
@TicketCloserAI 2025-07-28

This video hits hard. Thanks for telling what I needed to here. This might have saved me years.

1
@Monish910 2025-08-02

always wondered about this, thanks for the breakdown 👍

0
@RahulbhaiThakor-l7p 2025-08-02

finally someone explaining why b2c is so tough

0

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