Jaguar Rebrand: Woke Mistake Or Marketing Genius? - Rory Sutherland
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Top Comments (10)
He's a true master of speaking—ten minutes in, and the question still isn't answered. Executive-level rambling.
Going electric wasn't the focus of the controversy.
My mind isnt capable of the mental gymnastics required to view that marketing as genius.
Keeping 15% of their customers honestly sounds grossly overestimated.
Instead of advertising aimed at half the people on earth (males) they switched to a 1% audience. They're done. 😂
I love how, since Rory never actually finishes a point, the video just had to end mid sentence 😂
Imagine if Jaguar had stuck to their famous designs that did sell and only modernise the inner workings to electric, and made a more normal and sane ad campaign. I doubt they would have to sacrifice 85(!)% of their customer base.
This must have been how the CMO explained to the management.
Hello you savages. The full episode with Rory goes live on Monday - press Subscribe! Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom
I kept thinking someone was ringing me with all them pauses inbetween speaking 😂
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Top Comments (10)
He's a true master of speaking—ten minutes in, and the question still isn't answered. Executive-level rambling.
Going electric wasn't the focus of the controversy.
My mind isnt capable of the mental gymnastics required to view that marketing as genius.
Keeping 15% of their customers honestly sounds grossly overestimated.
Instead of advertising aimed at half the people on earth (males) they switched to a 1% audience. They're done. 😂
I love how, since Rory never actually finishes a point, the video just had to end mid sentence 😂
Imagine if Jaguar had stuck to their famous designs that did sell and only modernise the inner workings to electric, and made a more normal and sane ad campaign. I doubt they would have to sacrifice 85(!)% of their customer base.
This must have been how the CMO explained to the management.
Hello you savages. The full episode with Rory goes live on Monday - press Subscribe! Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom
I kept thinking someone was ringing me with all them pauses inbetween speaking 😂