Coffee Roasting Explained

I think you could make an entire TV series around James traveling to various Coffee Origin locations, talk about what goes on into the flavor profile, and then bringing those beans through the entire process to a cup for tasting at the end of the video. Would be so fascinating.

James in his natural habitat

James I would love to see a 'Coffee Confidential' documentary. I'd love to see you go around the world doing a full length documentary from growing all the way to enjoy the cup.

I would love to see more videos about processing (anaerobic, aerobic, lactic, natural, honey, washed, etc). Excellent video James and crew!

Respect to who ever organised the beans on the table

I just want to say the camera-work going inside the roaster, and then the animation of the bean getting more and more roasted was absolute incredible!! High-budget documentary type stuff.

James, as a long-time viewer of your channel, a customer of Square Mile, and someone who is looking to break into the coffee roasting industry, I want to thank you for this video. I have never been more encouraged to follow my passion and do what I love. Coffee is a magnificent blend of art and science, and to see a glimpse of your workflow is awesome. Keep inspiring!

At the age of 6, I remember watching my grandmother toasting coffee over an open fire in an iron pot. Said pots bottom, was blackened with soot with years of use, and she would constantly stir the beans with a wooden paddle that had the signs of being used for that purpose. This coffee had been picked, dried, roasted , and ground in my great-grandmother back yard.❤

He’s the David Attenborough of coffee.

"At some point it just turns to carbon and then catches fire. I don't recommend that." 😂😂😂