A Coffee Insider Explains How Celebrity Coffee Brands Really Work

"Let's say I have a YouTube channel, couple million subscribers and I think coffee would be a good fit." I'm so glad James is finally breaking into the coffee market, good for him!

I would genuinely love to see a more fuller interview with Matthew Mills about coffee and how he got into the business he's in. Woikd be class.

"I'm not weighing out the beans"?? My brother in Christ that is step 1 for specialty coffee.

I'm sure this was completely unintentional/inadvertent, but a Welsh phrase for "I like coffee" is "dwi'n hoffi coffi" with "hoffi" pronounced like "Hoffee"!

That was a really insightful conversation with Matthew from Masteroast. I love how honest he was.

You should sell a joke bag (of some actually good beans) of "Hoffee Coffee." Bonus points if each bag has the first name of the orderer hand-writtwn on the bag.

I really appreciate how candid Matthew was with his business, especially explaining its commercial viability, how it scales, and not coming off as sales-y.

James Hoffman: Makes Hoffee Coffee Every sane human: SHUT UP AND TAKE MY MONEY!!!

While so many coffee 'experts' and YouTubers are overly obsessed with grinders, espresso machines, and new gadgets, you bring the public's attention to the coffee itself. None of these coffee YouTubers and channels talk about the coffee, the roasters, or the farmers—except you, sir. I always appreciate that you focus on where the attention should truly belong. Thank you for making this awesome channel about more than just gear reviews. Coffee should be more than just about stupid burrs!

Casually throwing in the most informative interview with a commercial roaster in the internet