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Can I Revolutionize Coffee?

2025-02-21 Entertainment
730.3k
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James Hoffmann
James Hoffmann
2.5m subscribers

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Description

Thanks to LMNT for sponsoring! Get your free Sample Pack with any LMNT purchase at https://www.Drinklmnt.com/JamesHoffmann. Also, try LMNT's Chocolate Medley to heat up your winter. I had a big brain roasting idea I had to put to the test… My video on Gabor’s smart espresso profiler: https://youtu.be/ckBWoRHkUZ4 My video all about coffee roasting: https://youtu.be/N6BJVM5tvnw My 1 Cup V60 technique: https://youtu.be/1oB1oDrDkHM https://roastino.com/ https://www.naked-portafilter.com/smart-espresso-profiler/ My Brain mug: https://geni.us/WeirdCoffeePerson Other Links: Patreon: https://www.patreon.com/jameshoffmann Limited Edition Merch: https://geni.us/TensHundredsThousands Instagram: https://www.instagram.com/jimseven Twitter: https://www.twitter.com/jimseven My Books: How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee The World Atlas of Coffee*: http://geni.us/atlasofcoffee The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio The Best of Jimseven*: https://geni.us/bestofjimseven Things I use and like: My old glasses: http://bit.ly/boldlondon My new glasses (Sept 2024 onwards): https://bit.ly/thenewglasses My hair product of choice*: https://geni.us/forthehair (*Affiliate links which may earn us a commission)

Top Comments (10)

@lbfx13 2025-02-21

“I haven’t broken it, I just increased its need for maintenance “ That needs to be on a T shirt

5.9k 29 replies
@stevenholsinger754 2025-02-21

That one unemployed friend on a Tuesday afternoon:

5.4k 21 replies
@CRO-Palacinke-D.C 2025-02-21

I had to check 3 times that I wasn't on "Hames Joffman" in the beginning...

4.4k 19 replies
@starwf07 2025-02-21

The next obvious test is to glue a bunch of coffee beans together into one big bean and see if that roasts better.

2.4k 15 replies
@EtruskenRaider 2025-02-21

“Who knows about roasting green coffee pieces?” Oh it’s definitely Nescafé.

2.0k 43 replies
@thebitterfig9903 2025-02-21

Things James broke in this video: Grinder Roaster Particle Size Analyzer Things James didn't break: The conventional way of roasting coffee

1.2k 9 replies
@tylerbatchler4114 2025-02-22

James! Chemist here. One of the major challenges of roasting these green bean pieces is going to be oxidation. While heat can be transferred from one molecule to another, all the way down to the center of the bean, oxidation can only occur at the surface. With a whole bean, that's not a problem. You just oxidize the outside and heat transfers to the inside. When you break it up into pieces before roasting now the grounds have a lot more surface area for oxidation to occur from the hot air within the roaster. The increased oxidation would destroy a lot of aromatics that give coffee its flavor. It would be difficult to get around this problem because you need oxygen to have a flame. Essentially, you would need a nitrogen environment inside the roaster, and an oxygen environment for the burner. Nitrogen can't oxidize anything so the green bean pieces wouldn't get oxidized but they would get roasted from the hot nitrogen.

1.1k 63 replies
@waywardgod 2025-02-24

Hi, I roast triage bean bags for a living. Happy to consult/collab on a future video with you, but the secret is to roast them under high pressure. That helps keep the volatile compounds in there better, but you have to do a few special things to avoid it burning or losing too much moisture.

344 7 replies
@jameshoffmann 2025-02-21

Thanks to LMNT for sponsoring! Get your free Sample Pack with any LMNT purchase at https://www.Drinklmnt.com/JamesHoffmann. Also, try LMNT’s Chocolate Medley to heat up your winter.

211 37 replies
@ChaosPootato 2025-02-24

Nice of James to keep the "If a headline contains a question, the answer usually is no" trend going. Good effort man, the thinking was there

67

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