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$2 Trillion Evaporated from SaaS. I’m Not Worried

2026-06-07 Education
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Rob Walling
Rob Walling
123.0k subscribers

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Description

The "SaaSpocalypse" wiped $2 trillion from public SaaS markets — but the people panicking aren't building the kind of business you are. I break down why the math-terrifying enterprise SaaS giants don't apply to bootstrapped founders, and why the advantages that have always made small teams dangerous are getting stronger in an AI-driven market. 🔗 Links on the video: 🏞️ MicroConf Europe | Iceland, Sept 21–23, 2026 → https://microconf.com/europe Tinyseed Portfolio: https://tinyseed.com/portfolio Senior Place: https://seniorplace.com/ Mawi: https://mawi.io/ 🎞️ Watch Next: The 5 Phases of Product-Market Fit (PMF): https://youtu.be/9w36HcZGzYU Will AI Agents Destroy SaaS?: https://www.youtube.com/watch?v=JGqvd10ZG8U&t=1s What's ACTUALLY Happening in SaaS Right Now: https://www.youtube.com/watch?v=rvAUupZ_Pdc About Me: I’m Rob Walling. I’ve been building, growing, and acquiring SaaS companies for nearly two decades. I’ve started six companies (five of them bootstrapped) and exited multiple times, most notably selling Drip in 2016. I’ve invested in over 200 startups, and my focus is on helping founders build multimillion-dollar companies without the pressure of the traditional "unicorn or bust" venture capital model. 🚀 Scale Your SaaS with TinySeed If you are a B2B SaaS founder looking for funding, mentorship, and community, check out the accelerator I co-founded. We designed it specifically for bootstrappers. Apply to TinySeed: https://tinyseed.com 🤝 Join the Community at MicroConf I co-founded MicroConf to create a space for non-venture-backed startups. Connect with thousands of other founders, watch world-class talks, and find the support you need to grow your business. Explore MicroConf: https://microconf.com 🎙️ Listen to Startups for the Rest of Us Check out my podcast, where I’ve shared insights on bootstrapping and growing startups for over a decade. With over 800 episodes and 15 million downloads, it’s the longest-running podcast for software entrepreneurs. Listen here: https://www.startupsfortherestofus.com 📚 My Books on Startups & SaaS I’ve written several books to provide tactical advice on launching, growing, and selling your software company: The SaaS Playbook- My guide to building a multimillion-dollar startup without venture capital. https://saasplaybook.com Exit Strategy: The entrepreneur's guide to selling your business without regret (co-authored with Dr. Sherry Walling): https://exitstrategybook.com Start Small, Stay Small: A developer's guide to launching a startup: https://startsmall.com/ The Entrepreneur's Guide to Keeping Your Sh*t Together: How to handle the psychological pressure of being a founder (co-authored with Dr. Sherry Walling): https://saasplaybook.com/order/p/entrepreneursguide-ebook 👋 Connect with Me Twitter/X: https://twitter.com/robwalling LinkedIn: https://www.linkedin.com/in/robwalling Website: https://robwalling.com

Top Comments (10)

@hedgehog_fox 2026-06-08

Meanwhile my consumer subscription app is doing better than ever. 😉

10 1 replies
@RickyRunRicky-g2m 2026-06-07

It took you some time to approach this issue, good call. Thank you Rob

8
@zackgil 2026-06-07

This helps put into words what I've been feeling/sensing. As always: thanks, Rob + team!!

4
@busyworksbeats 2026-06-07

Much love! Thank you for inspiration!

2
@technatrix2506 2026-06-07

Thanks for this amazing video!

1
@paulven5467 2026-06-13

great video, great advices, thank you

0
@JordanCrown1 2026-06-16

This video was so encouraging. So easy to project into the future.

0
@jeffhammerforteimpact 2026-06-19

Looking forward to seeing more of this series. The industry needs these insights!

0
@BrandonBrooks-u1i 2026-06-10

Thank you, Rob!

0
@tonythedegen 2026-06-09

Great content. Thanks. Am building solo now. This is enlightening

0

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