Use This PROVEN Formula to Validate Your Next Startup Idea

2 hours: 5P.M. framework and SEO research 20 hours: conversations and/or building landing pages 200 hours: building MVP

curse of the audience is spot on, you see it so often in game development and devlogs. where often the audience is very supportive and encouraging. The dev then continues building their game and getting wishlists only to see maybe 5% of actual sales. as people we want to support others. we arent generally evil. but this can backfire when trying to find product market fit. Edit: btw rob do seats run out for premium options for micoconf connect? ive been following your work for a while and own a couple of your books and like your no BS approach to things. Your books have value and so do your recommendations. extra edit: too late i applied : )

Rob I have to tell you, you are doing God's work.. Thank you.

Having coded new products before talking to customers, and found low acceptance after months of coding, Rob's method and advice are much more important than any part at the beginning of a new venture. The wasted time and frustration of 'this is such good code, we've created such a great product' then finding out we lack the marketing chops to rescue it - really disheartening. It's emotionally destructive. It's like when your favorite family dog passes. Or your grandmother. If you have deep knowledge of marketing and you create a MASSIVE number of leads, and you can convert a percentage (1%, 2%, 3%) to sales, then MAYBE you can salvage a product that really isn't a "MUST-HAVE" product. But you're far better off NOT BUILDING a product that takes too much effort to sell. The Apple Lisa computer was a dud. The Apple Newton was a horrific failure. Don't do that. What Rob is saying will help you keep sane. Make sure before you start working that people are gonna BUY it. You can run a small ad online, meet people in person, go to a conference attended by people in that industry, etc. "Don't code. Talk first." .

Definitely a video I will be coming back to. Thank you for compiling all the details into a single piece.

Incredible content! And I loved the book recommendations at the end. Keep the recommendations coming!

Thanks for clear details and valuable action points. Glad I found your content.

this is really awesome. I've been looking for good definition of validation. I like the idea that validation is the process of understanding how you'll acquire all future customers. Very well put.

A refreshing watch, thank you!

If I may please suggest something for improving the quality of these videos: visuals. With ADHD it is very hard to stay focused on just audio. The occasional titles/banners are helpful (though the many colours, shapes and patterns dilute attention from the message), but drawing or writting these things as you go can add massive value for neurodiverse people. I personally find handwritten or hand-drawn information as people speak, ideal for digesting the content. Keeping them visible as you speak, makes it easier to follow.