Why GEO and AEO Are Mostly Rebranded SEO

That’s interesting. A question, though: how did they end up performing so badly (I would use another word here) in traditional search despite having such a large number of referring links from authoritative domains?

So they are doing well with off-page optimization, traditional seo so they have more visibility in GEO? Is that correct

Great video, Nathan. I've been in digital marketing for 20 years, offering SEO services. However, things have become very difficult with AI disrupting what we we used to in terms of keyword research. Thank you for these videos in a changing lanscape.

✅ Free AI SEO checklist: https://nathangotch.com/checklist/

First up! Watching soon

Having done model training and search rating, this is pretty accurate. A lot of these tools feel like SEO rebranded for AI search, but they miss the evaluation and intent side that actually drives rankings. Without people who’ve worked on ranking systems, it ends up being more theory than grounded in real search behavior.

Nice video, thanks!

Honestly I think there’s truth to that but the behavior shift underneath is still real. Traditional SEO principles still power discoverability while GEO and AEO focus more on how AI systems interpret and recommend brands. I’ve been tracking that overlap closely through Auralis buzz.

Thats hell lot of money spent and huge amount of High DR backlinks, thats insane.