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The Hidden Marketing Forces Guiding Your Every Choice - Rory Sutherland (4K)

2025-02-17 People & Blogs
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Chris Williamson
Chris Williamson
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Description

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing? Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more… - 00:00 Are We Seeing the Death of Remote Work? 13:49 We Are Too Impatient to Be Intelligent 27:45 Was the Jaguar Rebrand a Disaster? 39:43 Why Posh Hotels Still Have Doormen 46:56 Solving Problems Through Addition & Subtraction 52:48 The Current State of British Culture 1:06:27 How to Market the UK to Be More Attractive 1:16:18 Where the Democrat Campaign Went Wrong 1:27:13 Should Higher Taxpayers Be Rewarded More? 1:39:49 Are Companies Trying Too Hard to Be Cool? 1:46:42 Why Airports Are Becoming Wellness Spaces 1:52:38 The European Burden of Internet Cookies 2:07:44 Where to Find Rory - Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Top Comments (10)

@SouthSideMobileBrakeService. 2025-02-17

Rory Sutherland looks like Bilbo Baggins if Bilbo discovered the power of behavioural economics and started giving TED Talks about why second breakfast is a genius marketing strategy.

1.5k 25 replies
@rufussweeneymd 2025-02-17

Rory is the only guest where 2 hours doesn’t feel like enough

824 17 replies
@heatherofthe7 2025-02-17

I will literally watch ANYTHING with Rory Sutherland More than once, bc there’s SO much packed in every sentence or side quest tangent

354 4 replies
@ar7774 2025-02-17

All Chris has to do is introduce him… Rory will take the conversation from there.

319 4 replies
@MultiCren 2025-02-24

I love how whenever a host tries to end with Rory he just completely ignores it and just carries on talking about shit that interests him 😂😂😂

240 1 replies
@benfandangoTB 2025-02-18

I adore this guy. Please make him a regular, once a month might not be enough. Hell, start an entire podcast just to accommodate. Long time listener, first time commenter, just needed to tell the team what they need to hear 😅

154 2 replies
@Valosken 2025-02-17

Loved the struggle at the end to make him end the episode

125 1 replies
@ChrisWillx 2025-02-17

Hello you savages. Get my free Reading List of 100 life-changing books here - https://chriswillx.com/morebooks/ Here's the timestamps: 00:00 Are We Seeing the Death of Remote Work? 13:49 We Are Too Impatient to Be Intelligent 27:45 Was the Jaguar Rebrand a Disaster? 39:43 Why Posh Hotels Still Have Doormen 46:56 Solving Problems Through Addition & Subtraction 52:48 The Current State of British Culture 1:06:27 How to Market the UK to Be More Attractive 1:16:18 Where the Democrat Campaign Went Wrong 1:27:13 Should Higher Taxpayers Be Rewarded More? 1:39:49 Are Companies Trying Too Hard to Be Cool? 1:46:42 Why Airports Are Becoming Wellness Spaces 1:52:38 The European Burden of Internet Cookies 2:07:44 Where to Find Rory

67 3 replies
@CitizenoftheWorld1 2025-04-14

You'll know if your friends are loyal when you stop getting drunk or high with them. My ex best friend of 15 years found me boring, meanwhile I found him childish when I got sober

19
@linmorell1813 2025-06-28

Rory is right here about working from home. More than 30 years ago, my husband and I ran a business where there was a central office, mainly for admin and meetings but everyone worked from home. As we did translation work a lot of the translators worked their homes abroad and we never met. We functioned using discs, the telephone and occasional visits to the office. It all worked very well . I can’t remember ever anyone missing a deadline although on two occasions it was tight.

13

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