How We All Got Obsessed With A $6 Dripper
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Top Comments (10)
Incorrect. Your channel is the reason I own a V60.
YES to these coffee history videos!
Kudos to the production team for this extremely professional, slick, and modern documentary. Refreshing change from the studio work (not that there's anything wrong with the usual), but nice to learn so much about a niche area of specialty that I never knew existed. Cheers!
It sounds so weird to hear someone say they are going to replace something expensive, complicated and unreliable with a human instead of more technology. What a time it was.
I’m a barista at one of the Starbucks Roasteries (essentially giant multi-story Starbucks that are much more catered to the specialty experience) and also a tour guide. When we stop at our “experiential coffee bar” on tours, I walk people through the brewing methods we offer (siphon, chemex, pour over, press, and the original clover), and I have a whole prepared dialogue for all of those EXCEPT clover. I’m a huge coffee nerd and when I asked my management team for more info about the clover, its invention, etc, I was shocked that the only response I got was just “we acquired the CEC in the 2000s”, and NOTHING else. We do extensive history and demonstrations on every other brewing method, but at our store, so much of the clovers beauty and appeal has been lost and most of our baristas refer to it as our “fancy alternative to drip”. I’ll be including this info in my tours going forward, but it also SUCKS that a major corporation has watered down such an important part of coffee history without even the ability to properly appreciate it.
Companies seeing new upstarts as a threat and just buying them is so real. It happens so often in tech there's an entire sub-industry dedicated the getting bought by Google. Really good video!
I was a barista for Starbucks from 2013-2017 and I remember somewhere around 2014 or 2015 the store I was working in at the time brought in a Clover to go along with the launch of the Reserve line of coffees they were promoting. I was working through their coffee master program at that time, and it became my favorite way to brew and try the different coffees we had. I didn't get into specialty until years after leaving Starbucks, and didn't realize the connection the Clover had with the adoption of the V60 by the specialty market. I love these history videos, thanks so much for the work you put into them
Not that the Clover isn’t an amazing piece of technology, but the fact that a $9000 machine was replaced by “literally just pour water over coffee grounds in a $6 piece of glass” kind of illustrates some of my problems with the coffee community lol.
My jaw dropped when you brought in Ryohei Uno! Well done James and team! Prior to this video I had only heard enough to find that Starbucks was very very tight-lipped as to how the Clover actually worked. Thank you for helping me understand better now.
I cannot recall the last time I enjoyed a video as much as this. I hardly noticed the ~20mins runtime because of how informative and engaging it was. The editing was superb: giving a comprehensive overview of the context in which the Clover was created, managed to capture the tragic obscurity of this machine. Even I as a layman of coffee can now appreciate it the next time I enjoy a cup of specialty coffee at my favourite café. Thank you very much for the effort that must have gone into researching this and sharing it with us!
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Top Comments (10)
Incorrect. Your channel is the reason I own a V60.
YES to these coffee history videos!
Kudos to the production team for this extremely professional, slick, and modern documentary. Refreshing change from the studio work (not that there's anything wrong with the usual), but nice to learn so much about a niche area of specialty that I never knew existed. Cheers!
It sounds so weird to hear someone say they are going to replace something expensive, complicated and unreliable with a human instead of more technology. What a time it was.
I’m a barista at one of the Starbucks Roasteries (essentially giant multi-story Starbucks that are much more catered to the specialty experience) and also a tour guide. When we stop at our “experiential coffee bar” on tours, I walk people through the brewing methods we offer (siphon, chemex, pour over, press, and the original clover), and I have a whole prepared dialogue for all of those EXCEPT clover. I’m a huge coffee nerd and when I asked my management team for more info about the clover, its invention, etc, I was shocked that the only response I got was just “we acquired the CEC in the 2000s”, and NOTHING else. We do extensive history and demonstrations on every other brewing method, but at our store, so much of the clovers beauty and appeal has been lost and most of our baristas refer to it as our “fancy alternative to drip”. I’ll be including this info in my tours going forward, but it also SUCKS that a major corporation has watered down such an important part of coffee history without even the ability to properly appreciate it.
Companies seeing new upstarts as a threat and just buying them is so real. It happens so often in tech there's an entire sub-industry dedicated the getting bought by Google. Really good video!
I was a barista for Starbucks from 2013-2017 and I remember somewhere around 2014 or 2015 the store I was working in at the time brought in a Clover to go along with the launch of the Reserve line of coffees they were promoting. I was working through their coffee master program at that time, and it became my favorite way to brew and try the different coffees we had. I didn't get into specialty until years after leaving Starbucks, and didn't realize the connection the Clover had with the adoption of the V60 by the specialty market. I love these history videos, thanks so much for the work you put into them
Not that the Clover isn’t an amazing piece of technology, but the fact that a $9000 machine was replaced by “literally just pour water over coffee grounds in a $6 piece of glass” kind of illustrates some of my problems with the coffee community lol.
My jaw dropped when you brought in Ryohei Uno! Well done James and team! Prior to this video I had only heard enough to find that Starbucks was very very tight-lipped as to how the Clover actually worked. Thank you for helping me understand better now.
I cannot recall the last time I enjoyed a video as much as this. I hardly noticed the ~20mins runtime because of how informative and engaging it was. The editing was superb: giving a comprehensive overview of the context in which the Clover was created, managed to capture the tragic obscurity of this machine. Even I as a layman of coffee can now appreciate it the next time I enjoy a cup of specialty coffee at my favourite café. Thank you very much for the effort that must have gone into researching this and sharing it with us!