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How to Find Your FIRST 10 SaaS Customers (6 PROVEN Strategies)

2024-08-18 Education
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Rob Walling
Rob Walling
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Description

It's easy to get caught in the trap of building your product before marketing it. I'll show you a repeatable, predictable approach to marketing your SaaS before you even start coding. Following this approach will increase your chances of finding success without relying on luck. Watch more videos like this 👇 This Is the SMARTEST SaaS Marketing Strategy I’ve Ever Seen… 🤯: https://youtu.be/1p95mVJxnRg 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED): https://youtu.be/Q9clA64pWhA Links in the video: The SaaS Launchpad: http://www.saaslaunchpad.co/ Startups For the Rest of Us Podcast: https://www.startupsfortherestofus.com/ The SaaS Playbook: https://saasplaybook.com/ TinySeed: https://tinyseed.com/ Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users: https://www.startupsfortherestofus.com/episodes/episode-717-bootstrapping-to-1-3m-arr-and-300000-free-users 📈 SUBSCRIBE: https://www.youtube.com/microconf?sub_confirmation=1 Welcome to MicroConf - Where Independent SaaS Founders Launch, Meet, Learn, and Grow! MicroConf is the world’s most trusted community for bootstrapped SaaS founders. MicroConf is a community of SaaS founders that brings together bootstrapped and independently-funded B2B SaaS companies who are not looking to chase “unicorn status'' or venture capital. We provide SaaS training, education and networking opportunities for other founders who are pre-product, focused on scaling their business, and looking for an exit strategy. MicroConf began more than a decade ago. Since then, we’ve hosted more than 25 events with nearly 200 speakers, helped thousands of attendees, and impacted tens of thousands more through our videos and online community. Ready to take your SaaS startup to the next level? Check these out: In Person Events: https://microconf.com/upcoming-events Digital Events: https://microconfremote.com Mastermind Matching: https://microconf.com/masterminds Let’s Connect... Website: https://microconf.com/ Facebook: https://facebook.com/microconf Twitter: https://twitter.com/microconf

Top Comments (10)

@scorpio8428 2024-08-18

This is an awesome video! Getting started in marketing (for me) is the hardest part of doing a startup. I would rather go to the dentist!

11 2 replies
@bramburn 2024-08-19

4:33 I'm using ads to build my network.

10 1 replies
@lifegivesuslemons421 2025-12-14

great

5 1 replies
@wompaper 2025-07-10

Hey first of all thanks for the great content, as a wannabe solo-founder myself I find your advices really valuable. However, how do you build a landing page and an initial funnel withouth having a clearly defined problem and a solution to it? It's like the egg vs chicken paradox, how do you attract initial potential clients if you haven't gotten your value proposition yet?

4 1 replies
@realty-roop 2024-08-18

Great video Rob! Looking forward to your next video :)

4
@Codigo-e-Sabedoria 2026-03-29

The point about talking to potential customers BEFORE writing a line of code is so underrated. I've seen so many founders (myself included) fall into the trap of building in isolation for months, then discovering nobody wanted what they built. The "do things that don't scale" mindset early on — manually finding those first 10 users, having real conversations, doing customer interviews — is what separates founders who get traction from those who don't. Great breakdown, Rob.

1 1 replies
@andrewbeef8758 2026-03-20

I thought I own a great product until I launch it and then after one week there is only me as a test customer, Its tough very tough

1 1 replies
@xav_lab 2025-12-10

Thanks again, Rob. At 3:23 you mention something that really touches one of my biggest founder fears: talking to other SaaS companies in the same space that are already bigger than me. Let’s say I do that if my first features are clearly differentiating but not technically hard to implement, and I’m still in the early phase without a finished product, just validating the idea… If the idea turns out to be good, isn’t there a real risk that they move faster than me and outpace me especially if it’s a small, agile team rather than a huge company?

0 1 replies
@iwunnanwancho1065 2026-01-16

This Wonderful

0 1 replies
@KevinCondori_ 2026-03-09

Is there an updated version of this for 2026 or are these same rules still applicable?

0 1 replies

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