How to Find Your FIRST 10 SaaS Customers (6 PROVEN Strategies)
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Top Comments (10)
This is an awesome video! Getting started in marketing (for me) is the hardest part of doing a startup. I would rather go to the dentist!
4:33 I'm using ads to build my network.
great
Hey first of all thanks for the great content, as a wannabe solo-founder myself I find your advices really valuable. However, how do you build a landing page and an initial funnel withouth having a clearly defined problem and a solution to it? It's like the egg vs chicken paradox, how do you attract initial potential clients if you haven't gotten your value proposition yet?
Great video Rob! Looking forward to your next video :)
The point about talking to potential customers BEFORE writing a line of code is so underrated. I've seen so many founders (myself included) fall into the trap of building in isolation for months, then discovering nobody wanted what they built. The "do things that don't scale" mindset early on — manually finding those first 10 users, having real conversations, doing customer interviews — is what separates founders who get traction from those who don't. Great breakdown, Rob.
I thought I own a great product until I launch it and then after one week there is only me as a test customer, Its tough very tough
Thanks again, Rob. At 3:23 you mention something that really touches one of my biggest founder fears: talking to other SaaS companies in the same space that are already bigger than me. Let’s say I do that if my first features are clearly differentiating but not technically hard to implement, and I’m still in the early phase without a finished product, just validating the idea… If the idea turns out to be good, isn’t there a real risk that they move faster than me and outpace me especially if it’s a small, agile team rather than a huge company?
This Wonderful
Is there an updated version of this for 2026 or are these same rules still applicable?
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Top Comments (10)
This is an awesome video! Getting started in marketing (for me) is the hardest part of doing a startup. I would rather go to the dentist!
4:33 I'm using ads to build my network.
great
Hey first of all thanks for the great content, as a wannabe solo-founder myself I find your advices really valuable. However, how do you build a landing page and an initial funnel withouth having a clearly defined problem and a solution to it? It's like the egg vs chicken paradox, how do you attract initial potential clients if you haven't gotten your value proposition yet?
Great video Rob! Looking forward to your next video :)
The point about talking to potential customers BEFORE writing a line of code is so underrated. I've seen so many founders (myself included) fall into the trap of building in isolation for months, then discovering nobody wanted what they built. The "do things that don't scale" mindset early on — manually finding those first 10 users, having real conversations, doing customer interviews — is what separates founders who get traction from those who don't. Great breakdown, Rob.
I thought I own a great product until I launch it and then after one week there is only me as a test customer, Its tough very tough
Thanks again, Rob. At 3:23 you mention something that really touches one of my biggest founder fears: talking to other SaaS companies in the same space that are already bigger than me. Let’s say I do that if my first features are clearly differentiating but not technically hard to implement, and I’m still in the early phase without a finished product, just validating the idea… If the idea turns out to be good, isn’t there a real risk that they move faster than me and outpace me especially if it’s a small, agile team rather than a huge company?
This Wonderful
Is there an updated version of this for 2026 or are these same rules still applicable?